20 Million Sweethearts (Warner Bros.) (1934)

OR EASY RADIO TIEUP 2-Way Stage Broadcast The stars of the ether usually are capable of i Ub putting on a good show from the stage. Arrange either directly with the artists or with broadcasting studio to have the leading }oeal lights put in an appearance at your house. Vocalists, instrumentalists, any of the sustaining programs might as well be piped from your theatre stage as from the studio. SELLING POINTS: this stunt gives the stars a big personal build-up in that fans get to know them and appreciate their personality; it is good publicity for the radio station; and it creates good will for everyone: (Story) Radio Stars To Broadcast Before Strand’s Audience Radio stars, including the most pepular broadcasters of Station PDQ, will greet their fans from the stage of the en eae Ree theptre next 239s. as guests of the exhibitors of the First. National picture ‘‘20 Million Sweethearts,’’ which deals with the lives and loves of the always beard, but seldom seen, radio performers, and which stars Pat O’Brien, Dick Powell and Ginger Rogers, the two latter being bona-fide radio celebrities. A special added program is being arranged and the audience will have the privilege of hearing tion of what they look like. (pick up names from local radio PDQ performers who reside in IN se ae fee eee kes ces guia (name of city) are known to their intimates, but rarely give pesonal appear Other radio artists who will be present are (insert names of those who will be present.) ane Millions of radio fans can reeognize their favorite artists by their voices, but have no concep This is an opportunity to meet and greet the men and women who entertain daily over the air. D The commercial programs are the backbone e of every station. Get to them and you’re set, as far as special shows go. Contact the sponsors of local specialties with proposition of broadcasting from the stage of the theatre. Explain that the facilities are just as good—that it will give added plugs to the product involved—and that it will popularize the artist and consequently the product. (Story) See Your Favorite Stars Of Air On Strand Stage An entire radio program will be broadcast from the stage Gee eee en Fe ere ae when (names ot artists) will appear before a microphone during the showing of the First National feature ‘‘20 Million Sweethearts’’ the year’s outstanding musical which stars Pat O’Brien, Dick Powell and Ginger Rogers in a delightful comedy based on the lives and loves of radio performers. Powell is one of the outstanding radio celebrities and Miss Rogers was a successful broadcaster. This opportunity to witness a real broadcast, as well as to see several on the screen, has been made possible through the cooperation of the Station PDQ IS SR EY parts eae pee (name of sponsors) whose program is one of the most popular on the air. ease) tae ein (names of artists) aré known to all PDQ fans but so rarely make personal appearances that their faces are unfamiliar even to their neighbors. “20 Million Sweethearts” has created a real furore in radio broadcasting circles, and is said to have done more to show the human side of broadcasting than any other single medium. With five outstanding musica! “hits,” and a world of clever comedy, the sereen play is notable for its appeal to everyone and the interest it arouses in broadcasting and broadeasters makes the personal appearance of such famous radio artists as (insert names) an epochal event in the history of ......0.0..:.. (name of city) theatres, TRANSCRIPTION taken right from the film, runs twelve minutes — leaving three minutes for your plug. Speak to your station now! Special Music Leaders* Show The maestros of radioland will be more than willing to endorse the film in return for a special showing and the contingent publicity. Local leaders with a following may carry some importance with their O.K. In addition Ted Fio Rito’s popularity with the boys in the same game insures enthusiastic approval of his work. Tell the newspaper boys about your special matinee; so that they can get their stories and photos. Kute hiddies Kuttin” Kapers Put a big kiddie show on your stage as an added attraction. Kids are always willing to strut their stuff and a prize to the best five will get you more than you can handle. If there’s a kiddie hour on your local radio station, use them for the stage show. Give it some publicity and you'll get all the proud mothers down. Old Records For New Ones Are you in a position to get fifteen minutes on the radio? Perhaps your station has a quarter hour they want to use for sustaining music. If they have, sell ’em the idea of using a Dick Powell-Ted Fio Rito Period. Between them, these two artists have made enough popular records to fill the time. Throw in the Mills Brothers and you’re more than supplied. The program will give you a swell chance to get in a plug for your picture, too. Previews For Radio Scribes Give the radio scribes a preview in addition to their opening night invites. They'll appreciate the authentic atmosphere, the spirit, and the excellence of the picture. Refreshments for the gang will add to the occasion. In return, they'll give you reams of beneficial comments and raves on. the presentation. You might even get a feature story out of them as to the truth of the story. All this in addition to your regular reviews. Show “Em What Mikes Are Like Microphones, in the past few years, have undergone many changes in style, form, and use. NBC exhibited a display of mikes in Radio City which had the crowd fascinated. Arrange with local outlets for a lobby display of a few types of equipment used in major studios. Label each type with data as to location, date, reason for use, reason for discarding. Studios will be willing to lend you equipment in return for a credit card. ae Tag Old Gold’s Powell Program On Wednesday evenings at 10 o’clock, Dick Powell and Ted Fio Rito’s orchestra take the air over the Columbia network. This broadcast, direct from the coast, is sponsored by Old Gold. Don’t miss the chance to tag on to this feature with a local snipe, selling the fact that the same artists may be seen and heard at the Strand Theatre all next week when ‘20 Million Sweethearts’ opens its run.” Radio Sketch For Amateurs For amateur airwave actors, you can’t give a better chance than the 20-minute radio sketch offered elsewhere in this section. It combines drama, comedy, and action in practical form. Local dramatic groups, perhaps even high school players can make this an interesting sustaining feature for your local station. Don’t miss this opportunity! It tells them so much and stops—they come to you for the rest! Get Plugs From Air Columnists Your local air columnist is a good man to consult concerning special plugs via his medium. No matter if his specialty is gossip, news, sports, or just radio topics—he can help your presentation along by a few judiciously-dropped words. Maybe he’ll review the picture over the air—if you sell him that idea, give him the prepared critique found elsewhere in this book. But even a few words mention is valuable. Page Nine