20 Million Sweethearts (Warner Bros.) (1934)

WESTERN UNION Telegram illustrated below is enlarged to jumbo size for Western Union display. You'll find your copy inserted in this press-book. Local manager already has instructions to give it prominence in his window. Lots of other angles to this one—arrange them locally. If you have more than one agency in town, and need a few more jumbos, they are available from the Editor, Warner Bros. Merchandising Plan, 321 West 44th Street, New York City. \ \ I S | I , R | \ DL = Day Letter NM = Night Message | NL=NightLewer LC = Deferred Cable NLT = Cable Night Letter Ship Radiogram R.B. WHITE NEWCOMB CARLTON J.C. WILLEVER ir Fins? vice. -PRESIDEN' CLASS OF SERVICE This is a full-rate Telegram or Cable gram unless its deferred character is indicated by a suitable sign above or preceding the address. PRESIDPNT == CCM AIRMAN OF THE BOARD The filing time eeabens int the date Tine gu falkrate: telegrams and day letters, and the time of receipt at destination as shown on all meseages, is STANDARD TIME, [FACSIMILE] SA346 72 DL=HOLLYWOOD CALIF 2.315P TO MOVIE GOERS= EVERYWHERE= TAKE IT FROM ME WARNER BROS. MUSICAL LAUGH RIOT TWENTY MILLION SWEETHEARTS IS BY FAR THE BEST PICTURE I HAVE EVER MADE STOP MUSIC IS MARVELOUS EVERY SONG A HIT STOP COMEDY SEQUENCES ARE SIDE SPLITTING STOP GINGER ROGERS PAT OBRIEN ALLEN JENKINS FOUR MILLS BROS AND RADIO ROGUES HAVE NEVER BEEN IN SUCH A FILM STOP IF YOU LIKED THE OTHER WARNER MUSICALS YOU'LL LOVE TWENTY MILLION SWEETHEARTS STOP BEST REGARDS= DICK POWELL. NOTE =—85% OF ALL PERSONS WHO SEND MESSAGES GO TO WESTERN UNION 20 MILLION SWEETHEARTS AND MORE SEND THEIR GREETINGS VIA WESTERN UNION. MODERN SCREEN Always dependable—Modern Screen Magazine again offers an easy display tie-up for all June playdates. Window Card _ illustrated explains essentials of the deal. Kresge, Kress, McCrory, McLellan, W. T. Grant, Murphy and Grand-Silvers chain stores are supplied with the illustrated card. Two color portrait stills of Dick Powell, with credit line, will be distributed with every copy of the magazine. Your 5 and 10 will include your playdates on the poster when you see them. For further information, write: Miss Pearl Honig, Dell Publications, 149 Madison Ave., N. Y. C. Page Twelve Howard Chandler Christy, world-famed artist, has designed a group of silk designs for use with OrryKelly’s Studio Styles creations. Silks are also sold to other than Studio Styles dealers. HERE’S WHAT YOULL GET WITH THIS TIE-UP: 1. Extensive national advertising campaign plugging tie-up. 2. Three special 20 x 40 window displays showing Christy, Orry-Kelly and Ginger Rogers with copy on picture. Jumbo telegram also available. 3. Dealer mats for co-op newspaper ads. 4. Window and counter displays of 8 x 10 stills tying in with your show. It’s up to you to notify the dealers of your playdates. When they hear from you, they’ll start working. For information, write: Mr. J. B. Friedman, Ready-to WearMail Service, 230 West 41st St., New York City. STUDIO STYLES You know this one—Studio Styles, the old standby! Big displays co-incident with your playdates. Windows and counters readymade for the crowd. And all of it backed up by local newspaper ads and mail advertising. Make your own arrangements to get the most out of this tie-up. Press-sheet on ‘Gambling Lady’ carried full list of Studio Styles Stores. For any other information, write STUDIO STYLES, INC., 530 Seventh Avenue, New York City. Ginger Rogers in a This white sheer wool Above, a black corded new Orry-Kelly eveensemble has a bodice silk gown, designed ning wrap. Look closeand boxed coat trimafter the fashion of ly—it’s a black velmed with many rows a guimpe, with full vet trench coat with of pintucks. Note belt blouse of white satin rhinestone buttons. and sombrero hat. striped chiffon. CUSHING FABRICS we