20,000 Years in Sing Sing (Warner Bros.) (1932)

Make Your Opening a Gala One by Staging Celebrities Preview In this connection, build your opening into a great event, by rounding up celebrities, moulders of public opinion, and people who naturally would be interested in a subject like BiB Thousand Years in Sing Sing.” Here’s a list of those who can be invited. Heads of city and county penal institutions. Publishers, editorial writers, and picture critics. Clergymen—Rabbis. Judges and ex-judges—District attorneys. Local members of state prison commission or parole. Police heads. City and State Civie authorities. Heads of city and county school systems. The governor of the state. Welfare organization heads and board members. Y. M. C. A., Salvation Army, and Boy Scout leaders. Supplement this list as you see fit, but restrict it to those who can really be considered opinion-moulders in your community. Word-ofmouth advertising can build this show into a sensation. Here is a Sample Letter Dear Mr. Blank :— Because of your great interest in public affairs, I wish to take this opportunity of calling to your attention one of the most amazing motion pictures 1 have ever seen during the years I*have been connected with the theatre. I refer to ‘20,000 Years in Sing Sing,’’ which is based upon the book of the same name, written by Lewis E. Lawes, Warden of Sing Sing Prison. Here is a picture that actually starts where all other prison pictures leave off. It is not so much a tale of what happens in prison, but rather an illuminating, graphic depiction of what happens to those who are left behind, when their son, husband, wife or sweetheart, is put behind prison bars. Warden Lawes himself, actively supervised the production of the picture. The dramatic events, pictured, were supplied from his own personal experiences as the foremost penal authority in the country. I am sure you will be greatly impressed by the-portrayal that Spencer Tracy and Bette Davis and the entire cast give. derive much pleasure from the picture. I feel confident, that you will also For that rason, I would deem it an honor, if you will accept the enclosed invitation to the premiere of ‘‘20,000 Years in Sing Sing,’’ which takes place at the Strand, next (Friday) evening. Very cordially yours, Manager. CONVICTS AT ROCK PILE ES CERLENE STREET STUNT If you nesage a "rock oie near by— if you happen to have a new building for which the foundation is being dug up, plant a few men in convict garb as though they are actually working on the rock pile. Have the men bannered of course, with a guard dressed in blue and YEARS IN SING SING by WARDEN LEWIS E. LAWES ee carrying “a Tifle as s though’ “he “were watching them. You ean also work the rockpile idea by putting up an imitation rock pile, and have men dressed in. prison garb, stand by with sledge hammers in their hands. In brilliant shades especially for suspension in your lobby or under your marquee. Size 20 x 30 inches, printed on heavy, durable canvas. With eyelets ready for hanging. 45c EACH Available only from MORRIS LIBERMAN 729 Broadway New York Cash with order or C.O.D. NOT AT EXCHANGE Beeause of the unusual and atmospheric background already provided for in this film, when the title is flashed on, there will be NO COLOR-. TONE EFFECT SLIDE ON THIS PICTURE. Page Twenty-Two eNOVELTIES® The novelties designed on this picture cover both angles of the story. The first plays up the strong love angle while the second gets over the excitement of a jail break. LURES LBM 7F2.0,000 YEARS ww SING SING? N NN Koes Ai 4 . J 2 Y. \) v a xis SA A . % i? & = een fila 5 SS eee SS , SSR ee PS, The. ie of s aad MEN WOU? WOMEN a, sane = their women who can’t do without men! tt "thls “YUM OVO db Md Mitts" =! Ws This is a great little gag that will get more than passing interest. When the tab on the right is pulled the head of Spencer Tracy fades out with a Bette Davis-Spencer Tracy clinch scene formed. The catchline “THE STORY OF A THOUSAND MEN WITHOUT WOMEN ete. fits right in with the illustration idea. The illustration change takes place behind the prison bars which are stationery, producing a very smart effect. The back of the novelty carries a copy, cast and theatre and playdate imprints. Size overall 5 by 4 inches. Price complete with imprints: PLOOU ee a ane $9.00 per M a 3,000.35 fo oar ia 8.50 per M { 3,000: } So es 8.00 per M ( 10,000 en ———— es Sia a TEN mwa MO i a Biter a ee a een BF SING SING PRISON JULY 15th, 1932 CLASSIFICATION ESCAPED CONVICT | {38 ABM PL, ES OF Le eon ULAR USED TO APPR 0 ND CRIMINALS WANTED ESCAPED ONVICT rron SING SIN RIGHT pelea SING SING PRISON CIRCULAR No. 11 DESCRIPTION—Age, 303 years; height, 5 feet, 10 inches; weight, 165 pounds; brown eyes; jet black hair; stocky build. Born in the United States. Photo in Rogues’ Gallery, J-27041. Never such a sensationally novel spectacle! Condensing into one mighty film a thousand unfinished love stories—and ONE that ends in a soul-gripping thrill! Every scene a blazing highlight from the endless drama that parades before : Sing*Sing’s famous warden, Lewis E. 3 : Lawes. ‘20,000 Years in Sing Sing’’ ‘ with a huge cast including SPENCER “2 0 9] 0 0] Y E A ae S TRACY and BETTE DAVIS, ¥ This great Warner Brothers picture comes to the New York Strand Thea : N S : N G S i N G" tre, Broadway at 47th Street, Thursday morning, November 10th. Made up along the lines of a poster card used by the Sing Sing authorities to call attention to an escaped convict you can post them around town or use them as throwaways. Dramatically presented with selling copy, finger prints and photos of Spencer Tracy, it can’t help but attract a vast amount of attention. Printed on a good stock in an 8” by 10” size it has been reasonably priced as follows: S00 Sates $3.00 d BU | | epee eee ener’ 4.00 per M B00 7. <a asisee 3.75 per M 6,000 2... sas Sones 3.50 per M 10,0003. -... 3.25 per M Order direct from ECONOMY NOVELTY COMPANY, 239 West 39th Street, New York City.