3 Men on a Horse (Warner Bros.) (1936)

TELLING THE RADIO FANS SPOT RADIO ANNOUNCEMENTS Here are some carefully prepared radio announcements which you can spot between, or even during, programs. We’ve gagged them up for all they’re worth because the picture lends itself so readily to such treatment. Not only do they tell your story, but they’re amusing at the same time. Show them to local station manager, he’ll probably be more anxious than you to use them. 1-MINUTE PLUG ANNOUNCER: Got a hot tip for you folks and this one is straight from the horse himself. Please keep this one under your hat and don’t go shouting about it because the horse told me in strictest confidence, in fact he wasn’t even supposed to tell me. Well, here it is: “Three Men on a Horse” the First National picture based on the phenomenally successful stage play is coming to the Strand Theatre on Wednesday with Frank McHugh, Joan Blondell, Guy Kibbee, Carol Hughes, Allen Jenkins, and from the play, Teddy Hart and Sam Levene. The horse in the picture is the same horse who gave me the tip. He told me he saw a preview, and I quote, “Never in all my born days have I seen such a picture. It’s funny enough for everybody to enjoy and even a little horse like me who is used to kicking everybody else got a kick out of this grand comedy.” Unquote. There it is folks — the hottest tip from Hollywood in many a year. Better start placing your bets at the box office now if you want to get in on the grandest coup ever — more laughs, clowning and gags in this one picture than in twenty like it. A sure shot that every movie fan should cash in on. I'll quote a 1000-1 that you’ll split your sides laughing. The raciest comedy ever made starts Wednesday, and a new laugh record for the human race will be set. Weather clear, track fast, at the Strand — your name will be mud if you miss this grand picture. Don’t forget — ‘Three Men on a Horse” at the Strand Theatre next Wednesday. , 14.MINUTE PLUG ANNOUNCER: This announcement is directed to ladies only. If your husband is in the habit of losing his well-known shirt out at the race track every afternoon while a once hot supper awaits his unglorious return, take him to see ‘Three Men on a Horse” which is now showing at the Strand Theatre. Your husband will learn the greatest system ever devised for breaking a bookmaker’s heart, while you will have the most enjoyable evening of your life laughing at the antics of Frank McHugh, Joan Blondell, Guy Kibbee, Carol Hughes, Allen Jenkins, Sam Levene and Teddy Hart. Solve both your financial and laugh problems and see “Three Men on a Horse” at the Strand Theatre. Don’t miss it! 1-MINUTE PLUG ANNOUNCER: Have you been losing your shirt at the race track lately? Do you put your dough on the wrong nose? Do you get your twelve hours of sleep every night? I’m not offering any shirts or sedatives, but have a suggestion for those who have trouble picking the right horse in the right race. It is to see “Three Men on a Horse,” the picture which comes to the Strand on Wednesday. It gives you the lowdown on the most infallible system of picking winners that man has ever discovered. It’s called Oiwin’s system — but, you'll say, everyone has a system and anyway, who is Oiwin? Oiwin, dear folks, is New Yorkese for Erwin and on the screen he’s none other than that irrepressibly funny person, Frank McHugh — a greeting card writer with a genius for picking the right horse in the right race. Také my word for it, you’ll be the most astounded person in Oshkosh when sim_ ple-minded Oiwin starts doping the raceforms — and in Oiwin’s case when I say doping I mean doping. See “Three Men on a Horse,” save your shirt and win a million dollars’ worth of laughs in the bargain. And, by the way, you don’t have to be horsey-minded to enjoy it — it’s meant for every man, woman and child this side of the Mississippi and the other side, too. The cast includes Frank Mc Hugh, Joan Blondell, Carol Hughes, Allen Jenkins, Guy Kibbee, and from the Broadway smash stage play, Teddy Hart and Sam Levene. All will be at the Strand Theatre on Wednesday in War ner Bros.’ laugh riot of the year—‘‘Three Men on a Horse.” 14.MINUTE PLUG ANNOUNCER: News flash! John Boyle who was carried out of the Strand Theatre yesterday with a bad case of laugh shock after seeing “Three Men on a Horse,” is doing very nicely at the City Hospital according to latest bulletins. Many other unidentified persons were afflicted with the same malady and doctors and nurses at the hospital say that things have become so grave that either the theatre should be closed or they’re going to take time off themselves to see this unusual laugh-provoking picture. If you've got good control by all means go and see “Three Men on a Horse” — and remember, all patrons of the Strand Theatre who howl in the aisles will not be molested by the ushers. JINGLE CONTEST ON AIR No doubt local station or some sponsoring program will co-operate with you in finding the town’s best greeting card writer. The idea is for station announcer to supply first two lines of jingle, contest ants are to supply last two — best submitted getting the usual ducats. Don’t forget to have mentioned that Frank Mc Hugh plays the part of a greeting card writer in pic and be sure that title is contained in jingle. Here’s a sample: “We are the ‘Three Men on a Horse,’ Our tips are always the tops” — now get ’em to supply the rest. 4 STAR PHOTOS OFFERED Sponsors of local radio programs will more than appreciate an opportunity to offer star stills of Frank McHugh, Joan Blondell, et al, to their listeners. Of course, their apreciation will extend far enough, anyway, to plugging pic for you. Good way to get stills would be to order mats (shown in publicity section) which you like. Then print ’em up locally and let radio station give them out. Ko COMMENTATORS PLUG Sport commentators usually stick closely to their own particular specialty and it won’t be easy to get radio sports reviewers to plug your show until they’ve seen it. So don’t fail to ask the radio reporters — all of them — to a special preview and then the sports men, who are always looking for novelties, can be trusted to go the limit. Point out that Oiwin is always right when it comes to picking nags and they'll be right in naming your show the best hit of the week. K CRITICS AIR REVIEWS Film-lovers might know about your pic but it would be still better if newspaper reviewers told them how good it was. After special preview or after opening night have them air reviews on special hour. If we know our critics, they’ll more than oblige. Might be possible to have broadcast from lobby — give it all the usual embellishments. FREE RADIO SKETCH Twelve minutes of comedy and action are contained in the free radio sketch which is yours for the asking. Three minutes are allotted at the be ginning and end for picture plug. Copies for each member of the cast will be sent just as soon as the Campaign Plan Editor, 321 West 44th Street, N.Y.C. hears from you. Page Nine