3 Men on a Horse (Warner Bros.) (1936)

MORE WAYS TO SELL FILM PATRONS MAIL JINGLES a Don’t forget that Oiwin, besides being able to pick the right nags, is an expert greeting card writer. So have some jingles printed on postal cards, plugging the picture and signed Oiwin. Offer to mail these free, if patrons will fill out name and addresses of friends who might want to know about film in this unusual manner. It won’t be too expensive, and it will also give you a chance to add a few choice names to your mailing list. x HORSE RACE IN LOBBY There are many mechanical horse racing games, run on tracks and released by electrical impulse. One of these can be set up in your lobby, with an usher stationed nearby to run it. Either let your patrons play it with ducats as prizes or merely as an attraction-getter. If played for ducats be sure that it doesn’t work constantly because you’ll be handing out too many Oakleys . . . about five times a day is plenty. Plug copy tells the story. Call it the “Three Men on a Horse” Handicap. 4 THREE ON A SCOOTER A scooter marathon will put your town’s youngsters working for your show. They'll enjoy it and it will create as much interest on the part of their parents. Directors of recreation centers and playgrounds can select teams, each consisting of three boys to enter race for prizes you can either give or promote. Stipulation is that all vehicles must be of the home-made variety. Theory is that race ends in front of your house. Each contestant travels a third of the distance around so it’s merely a relay race on scooters. Best time to run it would be after school hours or Saturday morning. Because of the novelty of it... it might be possible to get the local newspaper in on it as a co-sponsor which should help you immensely. 4 “3 MEN ON A HORSE” GAME IN LOBBY You'll want to tie-up with the manufacturers of the new parlor game, details of which are explained. on page 13. Start the fans playing and plug your show by arranging for 4 people to play “Three Men on a Horse” in your lobby. It’s a sure-fire atten tion-getter. BET TICKET GIVEAWAY Do you go for inexpensive throwaways? One printed locally in the form of a parimutuel ticket containing a catchline or two from the ads should do the trick. A wholesale distribution of them should help make your town “Three Men” conscious and it won’t cost much. A VARIETY OF THE “THREE MEN” GAME Wk che leeee” wees a You can give your patrons a bit of fun by adapting the ‘pin-the-tail-on-the-donkey’ game to “Three Men on a Horse.” Idea is to have your artist paint a horse on a large rough cloth and also several illustrations of three men in a sort of horse-straddling position. Rope off part of your lobby and station an usher to run the game. Folks have a blindfold placed over their eyes and they try to pin the men to the exact spot where they should ' be sitting. Patrons get only one try. Du cats if they hit. ENTERTAINMENT PRESENTED BY VITAPHONE If you want to keep your program an all-comedy show, or if you want a few ‘heavier’ reels to contrast with the feature, you'll find just what you want in this list of Vitaphone Shorts. Look them over and see which ones you'll need to round out your program. CLYDE Mc COY AND “SUGAR BLUES” ORCHESTRA (Melody Masters Series). According to BOX-OFFICE, “If band numbers are evaluated by the way an audience pounds out foot beats to keep time, this one should cause a stampede.” (10 minutes—No. 2505) “THE SUNDAY ROUNDUP” (Broadway Brevities Series). Take our word for it, this short is really one of the best ever produced. With Dick Foran, the Singing Cowboy, supported by Linda Perry, it is a delightful tale of the Golden West. In Technicolor. (20 minutes—No. 2001) “DON’T LOOK NOW” (Merrie Melodies Series). A swell cartoon short showing a fight between Dan Cupid and the Devil, done in Technicolor. (7 minutes—No. 2202) “NORTHERN LIGHTS” (Color-Tour Adventures). Ten minutes of gorgeous scenery of the North Cape country. Don Wilson, famous radio announcer, supplies. the off-screen narration. (10 minutes—No. 2303) “LITTLE BEAU PORKY” (Looney Tunes Series). This fast-moving short has Porky Pig in the Foreign Legion and you know the comic situation he always gets into. No need telling more. (7 minutes—No. 2802) “VITAPHONE INTERNATIONALS” (Big Time Vaudeville Series). Variety behind the footlights in the form of these vaudeville specialty acts: Pallenberg’s Doberman-Pinschers, Holtz G Lee, Ming & Toy and the Three Rayes. (11 minutes—No. 2602) Page Fifteen