42nd Street (Warner Bros.) (1933)

stories already written, making necessarv changes to suit your locall. Sta OR ey = Doubles Contest Based Upon Stars in “42nd Street” (NOTE: SEE PUBLICITY STORIES NO. 1 TO NO. 6) ERE is a publicity idea for an appropriate stage presenta tion in connection with the showing of ‘‘42nd Street.’’ This idea can be used as a prologue to the picture on the opening performance or every performance during the run of the picture. This plan also presents a thorough newspaper publicity tieup which has been tried and proven successful in one of the principal cities. The idea has not been overworked and should be easy to plant and carry out. ~The plan involves the following: 1. Two week newspaper publicity| RADIO STATION BROADCAST: campaign. Secure a stage band from your local 2. Radio station broadcast. radio station, giving the radio sta 3. Free paid newspaper advertising. | tion the privilege of broadcasting 4, Stage show routine. the opening night program. 5. Word-by-mouth publicity by canFREE NEWSPAPER ADVERdidates, their friends and fami-| TISING: If the radio station orlies. chestra happens to be tied up with When first planning this presenta-| a good commercial program, permit tion, select the livest newspaper in| the mention of the advertiser on your town. In presenting the plan|the stage on the opening night, to the newspaper, it must be pointed | with the provision that the advertis out that it will be of equal interest er carry strong paid advertising to the readers of the newspaper, as| copy in the newspaper, advertising well as to the motion picture fans. ] “42nd Street” and playing at your The plan is to secure “doubles” | theatre. of the stars appearing in “42nd] STAGE SHOW ROUTINE: Have Street.” These doubles to appear in] the stage set in the atmosphere of a revue similar to the famous Co-|a cabaret, opening with a dance coanut Grove Revue at the Ambassa-] routine by the chorus girls and the dor Hotel in Los Angeles, which is] parade of the show girls, then have the famous rendezvous of all Holly-| the stage band play a dance tune wood film folk. The selection of | which brings on the “doubles” the “doubles” to represent the stars | dancing in couples; have them dance is to be by a group of judges, such} to the front of the stage, the Masas a well-known photographer of|ter of Ceremonies or Band Leader your city, dancing instructor, dra-| announces their names, using the matie eritic (one from the newspa-[ names of the “doubles” they repreper cooperating in the contest) and] sent (not their personal names) afyourself to represent the theatre.] ter which each couple take seats at However, it is wise not to disclose] tables. After the “doubles” have the names of the judges until the] een introduced in this manner, have final selections have been made and] the Master of Ceremonies begin the announced in the newspaper. entertainment by introducing the It is not necessary that a chosen] “doubles” who can entertain until candidate be talented. However, if{4 or 5 have done their turn; then you can pick people who also have} another routine by the chorus girls some form of talent, such as dancers, | 4nd the show girls’ parade with the singers or instrumentalists, it would] “«qoubles” dancing in couples, at greatly add to the general entertain| which time you bring in your screen ment to be provided in this presenta | the showing of “42nd Street.” fiom. Alter mgiking the Benp With Remember these salient points in the newspaper, proceed with the planning the contest:—Do not have it run for more than 2 weeks in m@imthc co ming of the pic me ture, inasmuch as contests that are drawn out lose interest. In every story that you run pertaining to the doubles contest, tie in publicity about “42nd Street” opening at your theatre. The people that you select to act as “doubles” for the story will be glad to lena their services without pay, inasmuch as there are many young men and women in every city who are anxious for the opportunity to get on the stage. On the last day of your~,,eliminary campaign have the newspaper run a strip —* ,"otographs of all the stars of “42nd Street” and state v'iat on Monday the newspaper will hegin to publish photographs of prospective candidates who have entered the “doubles” contest. By this time the judges will have a pretty good idea as to the amount of material you may expect from the entries and begin to formulate plans for a revue. your Ist story (Use with photos of Bebe Daniels and George Brent) Strand Seeking Doubles Of Famous Movie Stars Special Stage Show by Local Doubles of “42nd Street” Stars, Offers Chance to All. OW many times have you been told, “‘My dear you look exactly like Bebe Daniels’’—or, have you heard, ““My boy friend is a ringer for George Brent.’’ Perhaps your sister resembles Ginger Rogers. = Certainly you, or some of your friends bear a striking likeness to one of the movie stars in ‘‘42nd Street,’’ Warner Bros. big musical comedy production which opens at the ........... Teaire-Gn. so fora FUN Ol oe Ne Cash in on it, or tell your friends how they can cash in on it. Turn the tables on your friends who have been amusing themselves at your expense by comparing you to your favorite movie stars. The Daily News in : cooperation with the ..........cc Look earefully at these pictures. Theatre is seeking “doubles” of famIf you believe you resemble either ous movie stars, who appear in| one, or if you have a friend who “49nd Street.” does, send a picture to the Daily Beginning today, and continuing News Doubles Contest Editor. all this week, until Saturday, this You need possess no stage experinewspaper will conduct an intensive | ence, but for the chosen candidates search for persons who look like| there is an opportunity waiting to the male and female movie stars in| gain considerable stage experience “42nd Street.” Each day during this|in the “42nd Street Revue” which week the Daily News will print 2| will be staged as a special presentaphotographs of the luminary of| tion in conjunction with the showmoviedom. Today you will find pic-| ing of “42nd Street” at the ........... tures of Bebe Daniels and George | ........ Theatre opening OM ..............00 Brent. There will be 12 pictures printed Page Thirty your 2nd story (Used with photographs of Warner Baxter & Ginger Rogers. ) Don’t BeShy! Enter the News’ Movie Stars’ Doubles Contest F you are an impressionable young man and your girl has been telling you that you look like Warner Baxter, check up on her. If you are a girl and the boy friend has been whispering softly how you remind him of Ginger Rogers, take a look at yourself. Today you will find printed herewith photos of 2 more of the sereen’s movie stars who appear in ‘‘42nd Street.’’ They are the second pair to be printed in the ‘‘Daily News 42nd Street Contest’? which began yesterday and will continue for this entire week. The Daily News in conjunction with the ........ Sees Theatre is seeking ‘‘doubles’’ for the movie stars appearing in Warner Bros. big musical comedy picture ‘‘42nd Street.’’ The winners selected need have no stage experience, but an opportunity awaits them to = gain valuable stage experience if | eligible to enter their photographs. they are chosen as “doubles” of the} So far we are seeking “doubles” movie stars. They will be chosen} for Bebe Daniels and George Brent to take part in the “42nd Street Re-|in addition to Warner Baxter and vue,” a stage presentation in con-| Ginger Rogers. Watch tomorrow’s junction with the showing of “42nd }] News for the next two stars! Street” which begins its run at the Rae Phesatresdt OF ns s.scnc: days. All you need do is send in your photograph to the. “Daily News 42nd Street Doubles Contest” Editor. With it, specify the movie star you resemble and give a brief description of yourself, height, weight, color of hair and eyes. The contestants who most closely resemble the stars whose pictures will be printed from day to day, will be chosen by competent judges whose decision will be final. Do not apply in person. Any man, woman, boy or girl who The judges will select 12 persons who most closely resemble the 12 stars in “42nd Street” and those chosen will appear in the “42nd Street Revue” in connection with the showing of “42nd Street” at the Sy ey apne: PPNOGET Oc es So, if you look like a movie star and yearn for a chance to get on the stage, get busy right now. Don’t apply in person and remember that owing to the vast number of pictures received, the Daily News cannot undertake to return the photographs of contestants, unless return postage and self address en are readers of this newspaper are | velope is enclosed. your 3rd story (Use with photos of Ruby Keeler and Dick Powell) ~——~frocal Doubles Wanted of — Dick Powell-Ruby Keeler Chance to Land in Strand’s “42nd Street’? Revue Brings Out Many Close Doubles of Film Stars. EAUTY is not so rare after all! This is the first lesson the judges of the ‘‘42nd Street Daily News Doubles Contest’’ have learned since the first announcement of the unique contest on Monday. Since that time the office of the Contest Editor has been deluged with pictures of this city’s most beautiful girls whose friends tell them they are dead ringers for Bebe Daniels, Ginger Rogers and Ruby Keeler; and young men who have reason to believe that their features are modelled along the lines of those of George Brent; Warner Baxter and Dick Powell. On Monday the Daily News began publishing 2 photographs daily, one of a male and one of a female movie star appearing in “42nd Street,” Warner Bros. big musical comedy special which opens its engagement at: the .cn.scnas: TheaCPO Ola. ete eee The Daily News will continue to publish 2 photographs daily until Saturday of this week, when a total of 12 will have appeared. In this way the Daily News, in cooperation ‘with the cn....cc ce. Theatre, seeks to find the 12 persons who most closely resemble the stars appearing in “42nd Street.” For the 12 lucky candidates who have been chosen to represent the stars the opportunity is offered to take part in a stage show, the “42nd Street Revue” to be presented on the-stacesot the. Theatre in connection with the showing of “42nd Street.” All you need do to enter the contest is to send your photograph and specify the movie star you _ believe you resemble, with a _ brief description of yourself as to your height, weight, color, of hair and eyes, etc. These photographs should be sent to the “Movie Doubles Contest Editor” of the Daily News no later than Monday noon of next week. Do not apply in person to the theatre or office of this newspaper until you have been sent for by the judges. Candidates need not necessarily have stage experience. However, if you are a tap dancer, singer or can pla an instrument, it may help in choosing you as one of the “doubles,” although likeness of the respective movie star is the major requisite. Today appear photographs of Ruby Keeler and Dick Powell. Maybe you resemble one of them. Take a good look at the photos and then a good look at your mirror, then get a photo, an envelope and a stamp, and you’re in the contest! Watch tomorrow’s paper for the names of two more stars of “42nd Street” which “doubles” are wanted by the Strand. —2 each day. Contestants will finally be selected as most nearly resembling the various stars by a group of competent judges. Do not apply in person. However, when you send your photograph to the Contest Editor, specify on the back of the photograph the star you re semble, give a brief and general description of yourself, your height, weight, color of hair, and eyes ete. Tomorrow and every day until the contest closes photographs of 2 stars will appear; watch for them and maybe you will find the star you resemble. (Continued on next page)