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SMASH WINDOW DISPLAYS WITH LOCAL HABERDASHERS
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Here’s a chance to grab off smash displays in leading merchants’ windows and attract a lot of attention to your show.
A national shirt manufacturer, who is turning out a Dick Powell shirt, has made arrangements for window displays in over 12,000 stores throughout the United States. These displays will consist of cutouts, beautiful colored enlargements of Dick Powell, and numerous stills from the picture, together with theatre announcement.
Each dealer will be supplied with all the necessary accessories except stills from the picture. These you can supply the dealer, when he contacts you.
All you need do is to send your playdate as soon as set to the manufacturer, whose name and address is listed below. He will immediately get in touch with the dealers in your city and arrange for the display, at the same time notifying you of the dealers in your city who will have the displays.
If you should desire any additional display materials, get in touch with the manufacturer. He will be glad to co-operate with you in anything you may ask him to do.
If you shouldn’t have time enough to communicate with the manufacturer after setting your playdate, then, we suggest
you visit your haberdasher, and speak to him about the Dick
Powell Shirt display.
This tie-up has already been used on ‘‘King’s Vacation,” but it is strongly advised that you repeat it on “42nd Street’, in which Dick Powell plays an exceptionally important role.
Send your play date to
MR. A. PORTUGAL, Care of F. Jacobson & Sons, 1115 Broadway, N. Y. C.
This is how the Dick Powell shirt display looks. Note the sign in the center advertising “42nd Street’”’ as well as your theatre’s showing. In addition to the elaborate display of the varied colored Dick Powell Shirts, many stills from “42nd Street’”’ are used arousing interest in the picture. Get this display for your theatre. It’s sure to attract loads of attention.
COLORED ENLARGEMENT
rwell
SHIRT
A WARKHER BROS. STAR
COLORED ENLARGEMENT: for window display. Size 17 by 22 inches in brilliant colors. It would also make a very fine display for
your lobby.
MIDGET CUT-OUT
CUT-OUT
for counter display. In full color with easel backing.
In contacting your local dealer, be sure to arrange to get mention of your playdate on this cut-out.
& NEWSPAPER ADS
Dealers are being supplied with two column mats of Dick Powell for use in newspaper ads. You should be able to get a big plug in the dealer ads for your theatre.
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