42nd Street (Warner Bros.) (1933)

Jig Saw Puzzle Made Up from ChorusGirls’ Legs ’ This Jig-saw puzzle is so novel that you should have very little trouble planting it with your local newspaper by offering 25 pairs of guest tickets to 25 first correct answers. Right now jig-saw puzzles are all the rage. In this one we have taken a chorus girl group, and cut the lower half of their bodies and legs into a puzzle form. Although the puzzle takes up a considerable amount of space, it will be worth your while to make every effort to get it published. You can also, have it printed on cardboard stock together with copy and theatre imprint and distribute as a novelty. This cut and iilastvaitou belote sioatiable on one mat Out No. 23 Cut 45ce Mat 15c (Publicity Story) Solve This Jig Saw Puzzle And See ‘‘42nd Street’’ Free News-Strand Offers 25 Pairs of Guest Tickets to Warner Bros.’ Sensational Musical Hit to Those Who Put Together Shapely Legs of Chorus Believe It or Not, the dance director of ‘42nd Street,’’ which is undoubtedly the greatest musical picture to come out of Hollywood, had the chorus of 150 beauties in the picture dance so hard and so long and had them doing so much fancy, high kicking, that the legs of the girls just broke up into a crazy jig-saw puzzle. At the right you see the girls, as they looked before their legs turned into a jig-saw puzzle. Can you put the pieces together again? Through the co-operation of the Strand, at which ‘42nd Street,’’ will open The News is able to offer 25 pairs of guest tickets to the 25 readers who most correctly and most neatly, solve this jig-saw puzzle. It’s a great game and lots of fun in which the entire family can take part. We warn you though, it’s not as easy as it looks, but we can also tell a you, the great treat you will get out of seeing “42nd Street,” will more than compensate you for your trouble. All you need is a paste pot and a pair of scissors. Cut out the puzzle and then as neatly as you ean, fit the pieces together under the above photograph. Then send it in to the “42nd Street” Jigsaw Puzzle Editor,” The News, not later than (set time limit), together with your name and address. The names of the 25 winners will be published in the News, a few days after the contest closes and the guest tickets will be sent them. Now go to it! following way: AND LOVE AND SONG.”’ according to your discretion. —comes to the Theatre days. Manager of the Cut No. 87 Cut 15c Mat 5c Magic Square Editor at the “de jp “Tt may do more is your deadli markable success. a grand stunt. licity break. Out No. 18 The object of this contest, sponsored by the Theatre and (Name of Newspaper), is to cut out the silhouette and place it over a section of the classified ads on this page and draw the outline of the silhouette in pencil or ink. Inside this silhouette you start from the top down and spell out the star’s name. For example, in the first ad there may be the letters B, E and B and in the second ad the other letters of the star’s first name. After spelling out both names, then spell out the title of the picture by following the same rules. After this is done, write a letter Classified Ad Tie-Up The classified tie-up outlined below has been used on many of the Warner-First National stars during the past few months with reIf you haven’t already used it you’re missing out on Your newspaper has an opportunity to heighten interest in their classified ad section and you in turn get a swell pub Valuable free space in the classified ad columns of a local newspaper is available by cooperation with the advertising manager in a Bebe Daniels Silhouette Contest. space and the cash prizes, to be scaled according to your local situation. Run the copy below beneath a two-column silhouette profile mat of Bebe Daniels, which is available at your exchange: Publicity Story CASH PRIZES — 50 GUEST TICKETS TO ‘42nd” STREET’ Insert line cut of Bebe Daniels available at your exchange Cut 30c The above outline is that of— Bebe Daniels One of the 10 stars in --A2nd STREET” (Your Theatre) “MAGIC SQUARE” SURE-FIRE FOR NEWSPAPER CONTEST Exhibitors from all sections of the country are reporting gratifying results from the use of the Magic Square as a newspaper tie-up to arouse public interest in the picture for which special puzzles are prepared. The Magie Square for ‘‘42nd Street’’ conceals a sentence of 13 words, made up of 44 letters of the alphabet. It describes the character of the picture in the “TT IS A SHOW WITHIN A SHOW WITH BEAUTY “Magic Squares” are solved by beginning with the encircled letter, moving one square, up or down, right or left (not diagonally) and ending at the square which contains the period. Introduce the contest by the following story in the cooperating newspaper, stipulating that contestants tear out the story and submit it, with the correct sentence, to the Magic Square Editor at the theatre, on or before a specified date. Offer guest tickets, and prizes, (Publicity Story) Solve this “‘Magic Square”’ and See ‘*‘42nd Street’’ Free ‘(42nd Street’’ will soon be in town! Sensational, snappy, melodious, youthful, toe-tapping, girl-crammed ‘‘42nd Street’’—a Warner Bros. special next, for a run of Everyone in town will want to see it, with it’s exciting situations and scenes and its headliner cast of players, which includes Warner Baxter, Bebe Daniels, George Brent, Ruby Keeler, Guy Kibbee, Ned Sparks, Dick Powell, Ginger Rogers, Una Merkel, George E. Stone, Allen Jenkins, Robert McWade, Harry Akst, Clarence Nordstrom, Al Dubin, Harry Warren and Henry B. Walthal. Theatre and the editor of this paper have thought it worthwhile to offer a chance for a number of home town folks to earn their way in, and probably to win some other prizes in the bargain. They are presenting the Magic Square, newest fad of the puzzle-minded millions. This Magic Square conceals a thirteen-word sentence made up of forty-four letters of the alphabet, which describes the character of the picture. To solve the interesting maze, begin with the letter in the circle, move one square up or down, right or left (not diagonally) and end at the square which contains the period. Tear out this story and mail it with your answer, to the Theatre, on or before next. Promptness will be considered in deciding prize winners. The first five correct answers received will entitle the senders to (list prizes here). The next twenty-five will be presented with pairs of gaenk tickets for _|“42nd Street.” | = ao Here’s a ‘contest worth your while. Leave that jigsaw » “ale ee the Magic Squars! = — +F The newspaper cortributes the Mat 10c of fifty words or less telling why . classified ads get results. Neatness, promptness and accuracy are the factors which will be considered in awarding the prizes. Cash awards will be made as follows: First prize, $15; second prize, $7.50; third prize, $2.50. Guest tickets to the Theatre will be given the fifty next best entries. Mail your entries to the classi fied manager of the ................ beFOLO SAMI PN Gee kG shies Employees of the ...............0.. and the Theatre are not eligible to participate. Page Thirty-five