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MISCELLANEOUS ADVANCE AD MATERIAL
FIRST drop these UNDERLINERS in your previous
show’s ads beginning about 10 days before opening. Add your opening date or a “coming” line to each slug.
soscatsocsicoccaitocsinscc i icoscicces [rest ittos iosoalicosticcocltectisecnt
PEEEEP MES TAREE EES EAST SEA TTS SETAE
seen 42" STREET
— JACK PEARL
Meee ees mateeestteccsttecsfteces terse tttessteenstttranttrest fers
Ceeltecostecel ices slreost teecstiscarticcsc asses
— BING CROSBY
fecscttcestterss
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es
42 STREET
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“A really great mu
sical ! “ " —PAUL WHITEMAN
— “A grand show!” — KATE SMITH
42" STREET
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—NEXT plant these TEASERS either one a day
beginning a week prior to your opening or spotted throughout the paper the fourth day before your opening.
i | IKN start your main campaign
with this TYPE ANNOUNCEMENT to set the show up as above the ordinary run of attractions. Be sure to substitute
your own theatre and city names in the copy. 200 Lines Out No.69 Cut 40c Mat 10c
THIS AD ALSO AVAILABLE IN 3-COLUMN SIZE
441 Lines Cut No.60 Cut 60c Mat 15e
THE CLIMAX Fea OF FOUR YEARS’ jag UNTIRING EFFORT!
In 1929 the great Warner Bros. production organization set to the task of building the perfect musical show—something totally new and_ sensationally
ll be seeing vou in
STARTING THURSDAY
STRAND
STARTING THURSDAY
STRAND
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STRAND
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Cut No.20 Out 20c
Page 2—Advertising
STREET,
STARTING THURSDAY
STRAND
Mat 5¢e
different from anything that had gone before!
Master craftsmen of stage and screen were mobilized into a great producing unit. For three years they toiled with tireless energy, plotting and planning before a single scene was rehearsed or a single player selected. eee
Another solid year was spent on production with a cast composed of
14 Stars—50 Featured Performers 200 Dazzling Chorus Beauties
and hundreds of others working like mad to create the: most spectacular entertainment ever presented on the screen!
Now at last you may see their resplendent triumph, crowning four years of ceaseless endeavor—
WARNER BROS,’ GLITTERING EXTRAVAGANZA OF DRAMA, MELODY
REET AND MIRTH Li.
When a picture such as this comes to Scranton, there's no need to ask what theatre will present it. Of course it’s coming to the
S T R AN D
Watch newspapers for sensational announcement of ¢ast and details