A Child Is Born (Warner Bros.) (1939)

Record Details:

Title:
A Child Is Born (Warner Bros.)
Date:
1939
Publisher:
Warner Bros.
Volume:
A Child Is Born (Warner Bros. Pressbook, 1939)
Leaf #:
0001
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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"A Child Is” orn” is a show for showmen because it is an excitingly _ different 1 attraction and because it offers theatremen a chance p ~ todo a campaign with refreshing appeal. Such a campaign has been ; "prepared for this attraction. Look over the advertisements in the special section. Notice how the copy and pictorial treatment sell all the elements in the picture with _impressiveness, and creates that ‘let's go see" urge. Because of the many human interest family elements in the film — its theme, its locale, its women and their husbands — you can get more than average newspaper space on movie pages, picture pages, news pages, woman's pages and editorial pages as well. Here then, is an attraction which you can advertise and exploit unreservedly. This Campaign Plan presents all you need to put over your showing. Start early to get it ‘talked up. The more you do for it in the