A Child Is Born (Warner Bros.) (1939)

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FOR YOUR QUICK REFERENCE: ADVERTISING SECTION Inserted ACCESSORIES & POSTERS pages 20 thru 23 EXPLOITATION pages 4 thru 13 PUBLICITY pages 14 thru 19 On pages 12 and 13... First, you want to spark as much word-of-mouth as possible. One way to do that is to get the ‘seven-column behind-the-scenes picture layout into the papers early! We showed it to several editors and they say it packs a lot of human interest. On pages 5 and 6... Want to make your showing a big event? .... Two ideas which will give your showing a great deal of importance and make the news pages ....' Better Parenthood Week’ promotion and a plan to honor your local leading doctor who did the most for motherhood. On page 7... ‘Local Baby Week’ celebration gives you every reason to enlist cooperation of PTA and other women’s groups; department store ftieups; and a Bureau of Health program. All combined should net you additional publicity and advertising. On page ll... A contest which will sustain fan interest for five days ahead of your opening. We believe we hit on a good idea which pictures several of today's biggest stars when they were babies. The captions, in ryhme, give the clues. It’s interesting. Try it yourself. On other Exploitation pages... And ideas for book tie-ups.... things to put in the mail.... lobby displays .... accessories .... pages of ready to plant publicity ....Look ‘em over.... Give this show your biggest treatment!