A Child Is Born (Warner Bros.) (1939)

Record Details:

Title:
A Child Is Born (Warner Bros.)
Date:
1939
Publisher:
Warner Bros.
Volume:
A Child Is Born (Warner Bros. Pressbook, 1939)
Leaf #:
0005
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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HONOR THE LOCAL DOCTOR WHO HAS DONE THE MOST FOR MOTHERHOOD This promotion idea lends importance and dignity to your showing. First the right physician should be selected. Perhaps the local medical board or Bureau of Health will name the man. Then you get a group of representative women to be the sponsoring committee. Arrange for a dinner or luncheon. Bring into play radio broadcast and newspaper edito rial recognition. Speeches and releases to newspapers should give bows to the production and your showing as illustrative of important part physicians play when “A Child Is Born.” A LEGITIMATE PROMOTION WHICH WITH THE RIGHT SPONSORSHIP WILL GO OVER IN A BIG WAY! POLO OO OVO OOOO VOLO DVO VLOG VPS VOV OVI VNG evil Ot PAnARAMADONOnAnAnOAnAL raTaL aNivanivey sei tt BIG In Lobby and Front [6] FRONT SUGGESTION — Effective front can be made by blowing up several of the ads. In circle is ‘straight’ head of Geraldine Fitzgerald while overhead display shows the women in character. Side panels sell drama of the picture on the left and Fitzgerald-Lynn team on right. See especially ad numbers 402, 302, and 209. DIAGRAM ey i hitos [es ANIMATED LOBBY DISPLAY—Cut out and mount enlargements of the heads (with panel for copy beneath each) in ad 401 on revolving wheel. Copy and title from same ad are set up in middle. Diagram A shows back of display in work. A CHILD 1S BORN NK OF WOMEN ON THE BRI LiFe’s GREATEST EXPERIENCE NANETTE FABARES THREE-SHEET CUTOUT Strong display can be made from the three-sheet. Cut out title panel and heads above it, adding billing and playdate at bottom if desired. Baby spotlight focused on display adds to effect. WOMEN CONFESSIONS . “What's a hoofer gonna do with a baby! . “’m so fond of babies... ON LOBBY BOARD . “Eve killed a man...they say [’'m not fit to have a baby!” 99 . “’m only 18...02?’m afraid my mother will find out we’re married!”’ . “I’m the nurse. I see them come and go ... chorus girls, criminals, housewives, but at heart, all mothers!” . “They say it may kill me, but life isn’t worth living without a baby!” . “’m going to have a baby—even if I have to steal it!”’ . this one is 99 my eighth!