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Every Showman Will
Want To Make
This Valuable Book Tie-up
beeadnse ose eee
Every Woman Will Want To See The Picture And Read The Book
What To Do
A bout [ f — At right, Geraldine Fitzgerald, star of
the picture, “A Child Is Born,” and Mary McDougal Axelson, author of the book, chat on the Warner Bros. national promotion with the ‘A Child Is Born” set in an off moment.
CAXTON Printers, Ltd. is tieing in on a giant
novel by Mary McDougal Axelson. In addition ;
to the prominent plug for the picture on the Below, reduced reproduction of the
double page spread in Publishers’ part includes double spread ad in publishers’ Weekly, a publication reaching book
trade paper (see cut lower right), dealer aids, dealers, librarians, etc., both here and in many foreign countries.
book jacket (see cut above) activity on their
letters, ete.
CONTACT your local book dealers as early as possible to arrange for window and counter displays. As the book promotion can be one of the most important features in your campaign, augment the activity with some of the following
ideas:
1. LOBBY DISPLAY with books and _ stills from picture. Use still C Pub A24 showing authoress and star of picture (see circle). Display copy reads: “The Story of Woman’s Greatest Adventure ... Written by a Woman Following the Birth of Her Own Daughter .. . ‘A Child Is Born’ by Mary McDougal Axelson ... See the Picture and Read the Book!”
2. GENERAL IDEAS: Sandwich man carries blow-up of book jacket, front and back; Contact reading clubs to hold discussions; Lending library branch in your lobby; Make book marks from one-column ad for distribution;
Set up a book “front” for your box-office.
For further information contact: J. H. Gipson, Pres. — The Caxton Printers, Ltd., Caldwell, Idaho
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