A Dispatch from Reuters (Warner Bros.) (1940)

‘PRESS’ | an Honor ‘Fourth Estate” At Testimonial Dinner Reuter’s News Agency owes its success to the important fact that it was able to get news to the papers quicker than anyone else. If your town is large enough to warrant it, present an award to the newspaper reporter and news photographer who have turned in the biggest scoop during the past vear, in the opinion of the judges. Play this up big for your opening, with a special dinner for members of the fourth estate, ceremonious presentations of the awards, and a press preview showing of the motion picture. To insure good backing, invite noted localites to make the awards. We think the newspapers should be glad to give the stunt a big break, especially the paper in which the scoop first appeared. Have them reprint the scoop in addition to running photos of the dinner and presentation of the awards to the winning “fourth estaters.”’ Press Cooperation To Sell Your Showing Possibilities for co-operation of the press on this picture are tremendous. In times like these when propaganda and censorship are rampant in the world a dedication to journalistic freedom should have terrific response from the newspapers. Invite editors and staff of local newspaper to special screening along with members of high school and college publications. Showing promotes good will, valuable word-of-mouth bally, and good possibility of advance plug for show. Blow up editors’ statements and display prominently. Local Paper Prints Special Reuter Edition Because the international news service which was originated by Reuter is such a vital factor in modern journalism, we think your local paper might be interested in publishing a Reuter Memorial Edition, or in dedicating several pages in one of the regular issues to Julius Reuter. Memorial edition features the editorial (above), stories from the publicity section, “then and now” merchant co-op ads and special sales, scenes from picture, ete. Suggested Editorial For Local Newspapers We think your local editor will be interested in using this prepared editorial: Acknowledged as one of the very cornerstones of modern journalism is the News Service Bureau. Its conception was a great and important step in the spread of news and universal enlightenment. Now there comes to the screen a picturization of that dramatic development, “A DISPATCH FROM REUTER’S.” Julius Reuter was the first to organize an international news service. Where days, weeks and even months had been necessary for the transmission of news, he used carrier pigeons and later the telegraph to tell the same story in minutes. Reuter believed in wide distribution of news and facts and in a free press that could print the truth. When one of his bulletins provoked a parliamentary crisis which imperiled freedom of the press, he said: ‘A censored press is the tool of a corrupt minority —a free press is the symbol of a free people. But to be worthy of freedom the press must always tell the truth —for truth is freedom... . and without truth there can only be slavery and degradation.” Reuter believed in the power of news . . . truthful news ... the kind that makes men free. He believed that all men should know the truth and know it as soon as it happened. That is what a free press meant to Julius Reuter. TT eee eee Proof Reader's Marks for Giveaways and Contest Print proof reader’s marks on blotters or cards for general distribution. Contest feature would be to print publicity . story, containing deliberate typographical errors, on reverse side of cards for correction. Mat of illustration (at right) available in 334" x9" size. Order “Reuter’s Mat 201B”— 30c — from Campaign Plan Editor, 321 W. 44th Street, N.Y.C. Contest for Best Behe! fie stg Slogan PROOF READER’S in bold face typ ean En dash cin Rom 4 |En dash THE STORY OF THE MAN BEHIND HISTORY’S GREATEST HEADLINES!.. EDW.G. I 0 in the greatest role of a great career ALISPATCH rou REOTERS (THEATRE IMPRINT] For example, The New York Times uses ‘‘All The News That’s Fit To Print,”’ the Journal American is “A Paper For People Who Think,” ete. Readers are asked by local editor to send in slogans for paper. Newspaper features contest in ads and publicity stories. Contestants leave slogans at newspaper office or in box in theatre lobby. Winners receive free subscriptions to newspaper and guest tickets to your showing. ANIANANAAAANAA AANA S ESE EEE EESS BEES SUE ERE SEES EEE EEE EEE EEE SUAS UEEUSEUBEE EEE UES EEE NUE EEUU LAURA EAU BRSSSSAN 6 WS IDEAS TO HIT HEADLINES JASNAAAAAAAAAAAAAAAAAAANA NAAN EEE EEUU EEE EERE EEUU USERS ES EEE EEE EEE BEES EEE EE ESSE BEES BENE EEEESUNEEUEEEERD ‘SSN CaSO CNNSI EE nS SI SII III Cea