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Distribute ‘Dispatch’ Envelopes with Heralds
How To Use Reuter’s Statement on the Press
Print up this envelope and distribute it with
herald or letter inside.
Two Interesting Quizzes
For Newspaper Promotion Stir up interest with these two quizzes. Letters on “Importance of Freedom of the Press in
a Democracy’ accompany answers.
Quiz on Pieture’s Stars
1. Name a distinguished film wherein Edward G. Robinson portrayed a great scientist. (“The Story of Dr. Ehrlich’s Magic Bullet’’)
. What attractive blonde star recently appeared opposite Rob
inson in “Brother Orchid’? (Ann Sothern)
. Name the English actress who appeared as Mrs. Robinson in
the film, “Swiss Family Robinson.” (Edna Best)
. Did Edward G. Robinson ever portray a G-Man? (Yes, in
“Confessions Of A Nazi Spy’’)
What is the name of the actor beginning a new career in
America at the age of 74, who scored heavily in “Foreign
Correspondent” and “Knute Rockne-All American”? (Albert
Basserman )
6. Inwhat startling film did Edward G. Robinson make his
first success? (“Little Caesar’’ )
7. Name the “Brother Rat” who recently “married”? one of the
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“Four Daughters.’ (Eddie Albert)
. Did Edward G. Robinson ever appear opposite Bette Davis? If so, name the film. (“Kid Galahad” in 1937)
In what delightful comedy did Eddie Albert appear with Olivia de Havilland and Jeffrey Lynn? (“My Love Came Back’’)
10. Do you know the title of the great new Warner Bros. film coming to the Strand Theatre on Friday wherein Edward G. Robinson portrays the founder of a great news agency? (“A Dispatch From Reuter’s’’)
Quiz on Newspaper Terms
1. A scoop is (a) an unimportant story that is played up big; (b) a story to which one paper beats all others; (c) a star reporter; (d) a typographer’s tool with which he picks up a line of type. Answer:
2. A sob sister is (a) the person who writes the Advice-To-TheLovelorn column; (b) a motion picture critic; (c) a complaining reader who writes to the editor; (d) a woman reporter. Answer: (d)
3. Copy is (a) a duplicate newspaper engraving; (b) the front page layout of the first edition; (c) all material to be printed in the paper; (d) all material that is reprinted from another paper. Answer: (c)
4. White space is (a) the area in a paper devoted to editorials; (b) the area which has no printing on it; (c) advertising space which has been paid for and not used; (d) the area reserved for the cartoons and the comic section. Answer: (b)
5. A deadline is (a) the last possible moment a story can get into an edition; (b) a line of type that has been set wrong and must be discarded; (c) an overworked cliche; (d) a headline that falls completely flat. Answer (a)
6. The city desk is (a) the office of the mayor; (b) the biggest desk in the reporter’s office; (c) the office through which all local news is cleared; (d) the office which is kept vacant for use of the tax examiner. Answer (c)
7. Cheesecake is (a) fill-m material; (b) human interest stories; (c) tear-jerking photographs; (d) photographs of girls in shorts, bathing suits, or other revealing apparel. Answer: (d)
8. Lobster trick is (a) a water-front story; (b) an early morning reporter’s shift; (c) a practical joke played in a newspaper office; (d) the fishing and boating column. Answer: (6)
9. The morgue of a newspaper is (a) a file of miscellaneous information and photographs; (b) a file of obituary notices; (c) the warehouse where all the used engravings are stored; (d) the place where the newspaper stores the unsold copies of its back editions. Answer: (a)
10. A cub is (a) a copy boy; (b) a stenographer; (c) a rewrite man; (d) a rookie reporter. Answer: (d)
Reuter said :—
**A censored press is the tool of a corrupt minority . a free press is the symbol of a free people.
But to be worthy of freedom the press must always
tell the truth ... for truth is freedom... and without truth there can only be slavery and degradation.”
1. As a plaque dedicated in lobby by newspaper editor and leading civic official.
2. As atopic for a newspaper editorial.
3. As a theme for a radio talk by your local
newspaper editor or civic official.
“Press* Car At Theatre For Street Bally
Park a car which is conspicuously labeled “PRESS” in front of or near the theatre. Display a sign on it which reads: ‘The reporter who drives this car is in the Strand watching the biggest story of his career. See it for yourself — it’s the most exciting motion picture news of the year . . . Edward G. Robinson
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in “A Dispatch From Reuter’s’’. Change copy
to use for touring street bally.
“How He Proposed’ Contest For Woman’s Page
In the film Edward G. Robinson proposes to Edna Best by sending a carrier pigeon to her with message reading, “Is the answer to the question I’m afraid to ask, yes or no?” Cueing on this, promote letter writing contest for woman’s page of local paper on most unique marriage proposals person ever received or
given. Award passes to writers of best letters.
Imprint Newspapers For Street Giveaway
Promote current newspapers from publisher.
surprint as in illustration for giveaways.
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