A Dispatch from Reuters (Warner Bros.) (1940)

NV? AAAAAAAAAAAAAARAAAAAAAAAARAAANANSSASERAAAASSARAAANAAARARAAAAAAAERERAARARRAARAARARSAAAAA SANSA EESNAASSURSSRSSERSS SENSOR EERE EE EER ED BEMUSED EEE EERE UEEEEE EE EEE EEE EEE EEE SN 12 Effective Display From Ad Art Cueing on ad 305 place cutout of Robinson in front of large globe. Baby spot hits cutout, casting shadow on globe. Copy reads: ‘““No Man Knows Him, Yet His Shadow Covers The World!”’ Novel Giveaway To Build Advance Interest You can make up a novel giveaway by promoting a quantity of capsules containing blurbs on the show. Advance folder’s catchlines reading, ‘“‘Learn the story of the man behind a million headlines,”’ ‘‘See the mos? astounding news story ever revealed!’’, “Thrill to the story of Reuter’s greatest adventure’, etc. are printed on onion skin paper similar to the messages carried by pigeons. Distribute from theatre lobby. Large Lobby Map Plays Up Reuter’s News Coverage Set up large map in lobby with red lines radiating from Reuter’s in London to all the important capitals in the world. Eyecatching display graphically shows Reuter’s as the news nerve center of the world. Above each foreign capital paste newspaper headline relating to event of world importance that recently occurred there. Surround with scene stills from exchange set, billing and playdate. Sponsor Contest for Oldest Copies of Dailies Get localites searching in attics for old newspapers. Announce in your lobby, through your local newspaper, and in your theatre program that prizes will be awarded to those who bring in the oldest edition of the local newspaper. Entries will make an attractive showcase display in your lobby. Feature title and scene stills nearby with copy: ‘““The Story of the man behind the biggest new beats of all time.”” Add billing and playdate. Blow-Up from Ad Makes Lobby Display For an effective and unusual lobby display, cut out the question mark in the ads, blow up to giant size, and mount. Mat 301 and 303 carry this art, but feature different copy. It might be very striking to make several blow-ups, and mount question marks around your lobby, two with the copy in those ads, the others with different copy taken from the ad lines. See inserted ad section. Lobby Shadow Box Sells Robinson’s Newest Mit Lobby shadow box displays heads of Robinson in various roles. Mount flasher bulbs behind so that stills are lighted in sequence. Central portrait, larger than others, showing him as Reuter, is captioned: “His Greatest Role!” Other stills show him in “Little Caesar,” “Tiger Shark,” “Silver Dollar,” ‘‘Amazing Dr. Clitterhouse,”’ “Dr. Ehrlich’s Magic Bullet.” Order “Reuters Display Stills” —75c—from Campaign Plan Editor. Teletype or News Vicker is Good Lobby Display Set up a news ticker or a teletype machine in your lobby a week in advance of your showing. You can promote the use of one from the local branch of a national news service, from a local broker, or from your local telegraph company. Send the latest news headlines through the machine, interspersing with plugs for “A Dispatch From Reuter’s” with theatre name and playdate. Display Past and Present Newspapers in Lobby Interesting lobby display can be made from a comparison of the make-up and general appearance of newspapers—past and present. Source of supply for old papers may be local newspaper files, old time localites, public library, or historical society. Mount papers on large board, with comment on the various differences spotted among them. Get local editor to make the comparison, and to ex plain the reasons for the changes. LOBBY DISPLAYS SELL YOUR SHOW AAAAAAAAANANASAAAASAAAAAASASANSSSASANSSASASASASANANANANSASASASSAANASNAANAAAAAAANAASERENSSSSSSSSAA SAS SSS SESS SEEEES SSS SS SS SESS SSS EE EEE EEE EUS EEE EEE EEUU EEE EEE EEE EEUU EUN