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HERALD-RADIO-EXPLOITATION SHOTS
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Get On The Air With These 2 Radio Plugs
A pigeon carries a crumpled scrap of paper ... and an empire topples! A lone rider gallops through the night... and a nation’s fate rides with him! A fog bound ship sights a rocket’s glare . . . and a million people are free! These are the most astounding news stories ever revealed ... and they are brought to you by a man named Reuter. Who is he; where does he get his information, his power, his secrets? You'll know when you see Edward G. Robinson in “A Dispatch From Reuter’s,”’ the most exciting, most gripping, most enthralling picture of the year, coming
to the Strand Friday, (date).
For the most astounding news story ever revealed, see Edward G. Robinson in ‘A DisIt’s the real life,
behind the scenes drama of Julius Reuter.
patch From Reuter’s.”’
the man whose name has been on more front pages than any other man’s in history. Critics everywhere agree that it is thrilling, exciting, enthralling . .. 1940’s most gripping screen experience. See it now... “A Dispatch From
Reuter’s”’ playing at the Strand Theatre.
Teaser Idea for Giveaways And Newspaper Spots
As a teaser, hand out this card:
Who Is This Man Reuter ?
His name has been on more front pages than has any other man’s in history. . . yet no one knows him!
To find out telephone (theatre number)
Phone number is your theatre’s. Attendant answers that Julius Reuter was the great newspaperman portrayed by Edward G. Robinson in “A Dispatch From Reuter’s,”’ the thrilling new picture coming to your theatre on (playdate).
Use this same idea for underliners in newspapers. Copy asks: ‘“‘Who is this man Reuter? ... to find out, call ....”’ Insert your
theatre number in the blank.
6" x 18" Litho HERALD
This “ question mark” treatment in the ads has so much selling punch, we also used it for the herald. Entire reverse side free for co-op imprint. Priced low enough for quan
tity orders.
82.25
per M for more than 5 M
$2.50 per M for less than 5 M
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f fortunes to be made or lost?
Mow, the most talked-about
man in history tells his own redibie story! Now, at last,
UTTER SPEAKS! fo
EDWARD G. |
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Carrier Pigeon Stunts For Extra Attention
Carrier pigeons play an important part in the picture. Let them play an important part in your sales campaign, as well. Here’s how to
use them:
1. Conduct a carrier pigeon round-robin covering neighboring towns with invites to leading civic officials and news of your showing. Special committees receive dispatch with appropriate ceremonies, and then forward it to the next town. Each dispatch gets local publicity and the collection of dispatches is displayed in theatre lobby. Round-robin can be built into contest with localites guessing time of arrival of pigeon in their town. Work with fanciers in the various localities to
supply the carrier pigeons.
2. Run a carrier pigeon derby. Pigeons are released at a certain place, and the owner of the bird which gets
to its destination quickest gets two tickets to the picture.
3. Set up a pigeon display in lobby, with stills from exchange, accessories (such as message cylinder, flimsies, etc.), and board describing the life, care, and
worth of carrier pigeons.
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