A Dispatch from Reuters (Warner Bros.) (1940)

HERALD-RADIO-EXPLOITATION SHOTS yn WAAAANAAANANARAAANNS SSIS EEE ESSE EEE EEE EEE EEE EEE EES »\ Ve Get On The Air With These 2 Radio Plugs A pigeon carries a crumpled scrap of paper ... and an empire topples! A lone rider gallops through the night... and a nation’s fate rides with him! A fog bound ship sights a rocket’s glare . . . and a million people are free! These are the most astounding news stories ever revealed ... and they are brought to you by a man named Reuter. Who is he; where does he get his information, his power, his secrets? You'll know when you see Edward G. Robinson in “A Dispatch From Reuter’s,”’ the most exciting, most gripping, most enthralling picture of the year, coming to the Strand Friday, (date). For the most astounding news story ever revealed, see Edward G. Robinson in ‘A DisIt’s the real life, behind the scenes drama of Julius Reuter. patch From Reuter’s.”’ the man whose name has been on more front pages than any other man’s in history. Critics everywhere agree that it is thrilling, exciting, enthralling . .. 1940’s most gripping screen experience. See it now... “A Dispatch From Reuter’s”’ playing at the Strand Theatre. Teaser Idea for Giveaways And Newspaper Spots As a teaser, hand out this card: Who Is This Man Reuter ? His name has been on more front pages than has any other man’s in history. . . yet no one knows him! To find out telephone (theatre number) Phone number is your theatre’s. Attendant answers that Julius Reuter was the great newspaperman portrayed by Edward G. Robinson in “A Dispatch From Reuter’s,”’ the thrilling new picture coming to your theatre on (playdate). Use this same idea for underliners in newspapers. Copy asks: ‘“‘Who is this man Reuter? ... to find out, call ....”’ Insert your theatre number in the blank. 6" x 18" Litho HERALD This “ question mark” treatment in the ads has so much selling punch, we also used it for the herald. Entire reverse side free for co-op imprint. Priced low enough for quan tity orders. 82.25 per M for more than 5 M $2.50 per M for less than 5 M PISSING) WHO) is this amazing correspondent whose ‘beat’ is. the entire world? ‘Where | does he get his secrets, MMs | power? How can a word from | | fin cause empires te: topple, f fortunes to be made or lost? Mow, the most talked-about man in history tells his own redibie story! Now, at last, UTTER SPEAKS! fo EDWARD G. | _EDNA BEST: EDDIE ALBERT Albert Basserman + Gene Lockhart « Otto Krasar Nigel Broce + Moniagu Love « James Stephenson eS a : Foo a Stee he pies etal or a asta Sere Carrier Pigeon Stunts For Extra Attention Carrier pigeons play an important part in the picture. Let them play an important part in your sales campaign, as well. Here’s how to use them: 1. Conduct a carrier pigeon round-robin covering neighboring towns with invites to leading civic officials and news of your showing. Special committees receive dispatch with appropriate ceremonies, and then forward it to the next town. Each dispatch gets local publicity and the collection of dispatches is displayed in theatre lobby. Round-robin can be built into contest with localites guessing time of arrival of pigeon in their town. Work with fanciers in the various localities to supply the carrier pigeons. 2. Run a carrier pigeon derby. Pigeons are released at a certain place, and the owner of the bird which gets to its destination quickest gets two tickets to the picture. 3. Set up a pigeon display in lobby, with stills from exchange, accessories (such as message cylinder, flimsies, etc.), and board describing the life, care, and worth of carrier pigeons. ZANNANANAAAAAAANAANAANNANAAAAAANN SSE SUEUR EERE SE RNS SEMEN EE ESLEEE LEA ES EE SESEN AANA NAA NANA NANA SANSA AS ARASASANANNANARN ANANAAAAANAAAAAAAAAAAAAAANAAA NIAAA AUUSASANUSSSAAAAAAUNASASSANAASAAIASAAIUU SANNA SANA NAASAAASASAAAAAAAAAAAAANAAAAAAAAAAAASSAAASASSUAAASSAAAUSASAASASSSAIASSSASSSSSSSRARENS aS