A Fugitive from Justice (Warner Bros.) (1940)

Action Exploitation!... Sponsor Hunt for the Fugitive From Justice Announce that “A Fugitive From Justice” is at large. People are urged to find him. With merchant cooperation spot the “fugitive” at specified stores at definite times, making certain that he’s easily distinguishable. Play it up big with “‘Wanted”’ posters around town. People identifying the “‘fugitive’’ are rewarded with guest tickets to see the picture. Set Up Prop Display of Clues In Lobby ACTUAL PROPERTIES USED WHILE FILMING ‘A FUGITIVE FROM JUSTICE “Zo. GUN USED BY FUGITIVE FROM JUSTICE IN DAREDEVIL ESCAPE FROM POLICE $1,000,000 INSURANCE POLICY HELD BY FUGITIVE FROM JUSTICE WITH DOUBLE IN PILLS USED BY f BULLET TAKEN FROM BODY OF rr 7 TO BE EVIDENCE THAT IT WAS NOT OTHER, AN FIRED FROM FUGITIVE'S GUN. IMPORTANT CLUE IN SEARCHING FOR fr THE FUGITIVE THE DESPERADO. HAD EXTREMELY S_ (ic ) POOR SIGHT. HE \-/ DISCARDED THESE GLASSES IN FAVOR OF CONTACT a LENSES, GIVING HIS TELEGRAM | Enemies GREAT DIFFI"VER FEDERAL BUREAU CULTY IN SEEKING HIM OUT. OF INVESTIGATION WASHINGTON, D.C. HAVE INDISPUTABLE PROOF ica) FUGITIVE FROM JUSTICE IS re DEAD. POLICE TO DRAG Y BOY WHO DELIVERED RIVER TOMORROW. FALSE MESSAGE STOLE THIS CAP. Prop display of clues and important items in the film’s story sells action fans and arouses patrons’ curiosity in the picture. Exhibit is headed, “Actual properties used while filming ‘A Fugitive From Justice,’ coming to the Strand Theatre on Friday.” Post Pix of Ameriea’s Fugitives From Justice In cooperation with police department, post photos of fugitives from justice in lobby with rewards offered and copy reading, “Study These Faces! If you have seen any of these fugitives from justice, contact your local police department immediately !”’ The Warner Bros. Page Four Display Weapons of Modern Crime Fighters in Lobby A display of modern crime fighting instruments should interest all patrons. Try to obtain as much of this equipment as you can from local police and exhibit with explanatory cards. Have armed guards stationed nearby to protect the property. Exhibit includes gas bombs, grenades, handcuffs, billies, and similar paraphernalia. Get On the Air With This Action Radio Plug The following radio plug is taken almost intact from the trailer and script of “‘A Fugitive From Justice.” In the picture, the actor reading speech plays a racy New York columnist. Insert plug before or after programs devoted to gangster and detective dramas. “Flash! America’s number one fugitive from justice is still among the missing. Before his underworld connections were unearthed he took out insurance policies with double indemnity for violent death. The policies will pay off to the lovely melody of one million dollars, and the wise ones say that the fugitive will be found DEAD, not alive within 48 hours! Every cop has sworn to kill him on sight! Every gunman is out to get him first! What will be the outcome? See ‘A Fugitive From Justice’, the sensational, thrill-packed story of a million dollar man hunt at the Strand Theatre on Friday. You'll say it’s the most exciting action-jammed thriller you’ve ever seen.” Loeal Heroes Tell Adventures To Newspaper If there’s anyone around town or on police force noted for great bravery or capturing of desperado, have them tell their experiences to local paper for feature and human interest stories. Heroes can also be awarded with prizes promoted from local merchants. HERALD! Put some zip into your campaign with an action herald made from Ad Mat 301. Get it distributed at all thrill-fan meeting places, like athletic arenas, billiard aca demies, playgrounds, etc. Handcuff Gag for Eye-Catching Street Bally You'll attract plenty of attention and valuable word-ofmouth bally when you handeuff two men together and have them parade the important sections of town. Copy on back of one reads, “‘I captured the ‘Fugitive From Justice’. Learn his amazing thrill story at the Strand Theatre on Friday.”’ Trailer Is Your Be: