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Fast!... Practical Ideas!
Surprinted Newspapers Attract Attention
Surprint newspapers with heading, “Fugitive From Justice Still At Large. Greatest Manhunt in History of Nation Now Under Way Following Brutal Slaying of Policeman by Ruth
less Killer,” and other selling lines from ad copy.
Safe Driving Campaign Nets Advance Bally
Most communities, alarmed at their accident tolls, are enforcing safety campaigns and getting plenty of newspaper publicity. Still FJ 12 may be used as illustration for editorial on safe driving with paper giving credit line.
Paste Up Action Headlines on Lobby Board
With the escapades of fugitives from justice fresh in the public mind plus daily news breaks on their successful evasion of police, paste up headlines on a 40 x 60 lobby board that will sell action fans and move tickets. Add scene stills from branch set (available at your local exchange), selling
copy, billing, and playdate.
Newsboys With Heralds Can Help Sell Show
Spot newsboys on busy street corners yelling, ‘““Wuxtry--‘Fugitive From Justice’ Still At The Strand Theatre.” Boys
hand out heralds to passersby.
Get Loeal Backing for Law and Order Week
Get cooperation of editor of local paper and various city officials on this. Boy scouts and similar groups can cooperate by reporting any misdemeanors to the police authorities. Promote special week by planting posters all around town
carrying billing and playdate.
Mian-in-Street Quizzes Folks on Fugitive Angle
Promote contest or inquiring reporter tie-up for best answer to query: “What would you do if you came face to face with a fugitive from justice?”’, or “What Can We Do To Les
sen Crime in America ?”’
Post Fugitive “Wanted” suns Around Town
Post ‘“‘Wanted” signs on busy street corners showing still of fugitive and copy reading, ““Wanted For Murder---Fugitive From Justice. Hunted by the nation’s police! Hated by the underworld killers! Haunted by a million-dollar crime! Further information may be had at the Strand Theatre.”’
Novel Teaser Ad Makes Advance Snipe Bally
Blow up silhouetted head in ad mat 104 for novel advance teaser ad or sniping on fences, telephone poles, empty store windows, ete. Copy reads, “This Man Is Worth A Fortune— DEAD. ‘A Fugitive From Justice.’ Strand Theatre.”’
New Tie-up Stills Feature Lucile Fairbanks
Here’s your chance to introduce fans to beautiful Lucile Fairbanks, leading lady in “A Fugitive From Justice.” We have ten excellent specially posed tieup stills available for you. They include: costume jewelry (LF 4), evening gown (LF 8), playsuit (LF 30), millinery (LF 38), lace snood (LF 81), roller skates (LF 87), summer coiffure (LF 109), bathing suit (LF Pub A 7), tennis costume (LF Pub A 12), and transparent raincoat (LF Pub A 31). Order “Fugitive Tie-Up Stills’—85c, from Warner Bros. Campaign Plan Editor, 321 West 44th St., N. Y. C.
Promote Tagged Back Issue Mags For Thrill Fans
The surest way to reach the detective and gangster story fans is through handout of back issue pulps promoted from local distributor. Surprint or tag with stickers a week before opening giving selling lines, billing, and playdates. Mags are handed out in lobby by attractive gal.
sf Advance Seller!... Book It Today?!
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