A Lost Lady (Warner Bros.) (1934)

Problem Contest This may be just the idea to get newspaper breaks. Can also be used without contest angle, for attention-getting lobby and front display. Which Suitor Would YOU Choose to Find Happiness ? If YOU were the heroine eee Ae se pene Ps f “A ost Lady.” porwhispered words “I love ia ed eae ge you” from three different a ae € th woe men. Hach man had played A 2 ean _redete an important part in her shown below would YOU life, but each time fate choose in your quest for struck happiness from her complete happiness in life? hands. Which Man Would YOU Pick? MAN No. I: This man was fatally shot two days before their wedding night by a jealous husband. Mat No. 30—10ce MAN No. 2: This man, years her senior won her heart by the force of strong devotion—not asking for her love, but content with her friendship. Mat No. 17—10ce MAN No. 3: This man stole her heart and for the first time since her tragedy she feels a new love dawning. Mat No. 19—10c For the best answers of not more than 100 words giving the most logical reasons, sent to the Problem Contest Editor of this newspaper before ........................ A ‘free tickets will be awarded to see Barbara Stanwyck and an all star cast in “A Lost Lady,” starting .................... GY eee ca oe Pee nee Theatre. Punch Lines and Stills There are numerous uses for these dialogue lines and accompanying stills—lobby blow-ups, in ads, in programs, and as spot displays in windows. Make the most of this effective promotion item. The cost is next to nothing. Order stills by number from Editor, Merchandising Plan. BARBARA STANWYCK: ‘Two days more and I'll be Mrs. Montgomery. I adore the sound of it!” (Still No. LL 1) BARBARA STANWYCK: “I know you saved my life—but don’t try to save my soul” (Still No. LL 16) RICARDO CORTEZ: “Darling, haven’t you ever wanted to get away from yourself?’ (Still No. LL 36) RICARDO CORTEZ: “Love is something we can’t command— we can’t twist to fit into our own designs.” (Still No. LL 40) BARBARA STANWYCK: “I’ve never felt so near to anyone in my whole life.” (Still No. LL 65) BARBARA STANWYCK: “So you think I’m just a brave little woman carrying on with a smile? Well, Pll show you how brave Iam... .” (Still No. LL 76) BARBARA STANWYCK: “My life doesn’t belong to me—it isn’t mine to give!’ (Still No. LL 85) Want Cutouts?... That’s easy! Ask the exchange to show you samples of the posters — you'll recognize the easy possibility for your own displays! Page Six Love Questions ‘‘Is there such a thing as love at first sight?’’ That’s a swell question to plant in the inquiring reporter column, because it ties right in with the theme of the picture. Another way to use it is to tie-up with local radio station, offering passes for the best letters sent in answer to that question. Letters, of course, are read over the air, using only the initials of senders. For Lady Killers What’s the best way to woo and win a lady? Warner’s New Jersey exploiteers had the Newark Ledger use the question for a contest on ‘‘Lady Killer.”’ Plenty of response reported. Idea fits perfectly for ‘‘Lost Lady’’ because of the different types of lovers in the picture. Plant it in your paper. Offer guest tickets to see the picture for six best letters sent in daily. Contest can run as long as interest holds out. Try This One Barbara Stanwyck wears eight different types of hairdress in this film. The gals in town are always trying to do something new with their hair. Offer prizes to the gal who ean introduce the trickiest hairdress—making it attractive at the same time. If department store’s beauty shop ties in on it, store should go for plenty ad space. If going it alone, run it from your stage and get women’s page editor to act as judge to insure extra publicity. On The Radio With the high schools and colleges open again, try to have their dramatic society perform the radio sketch on a local station. The ensuing publicity will arouse keen interest among. the student body. Movie _ Titles There have been loads of movie titles containing the word ‘lady.’ Perhaps your editor will go for a contest for the longest list of movie titles with the word ‘lady’ in them. Each list must be accompanied by a short letter on ‘‘What do you think is the meaning of the title ‘‘A Lost Lady.’ Femme Frolic This picture is truly a women’s picture. Try a ‘‘For Women Only’’ matinee. Pep up the affair by having a psychologist down to give a short lecture on some of the situations in the film. You might be able to promote a manufacturer to serve tea or coffee in the lounge. . ALL-PURPOSE DEALER TIE-UP STILLS Order complete set directly from Editor, Warner Bros. Merchan dising Plan . . . Price: $1.50 PRS LT 12 MENS SHOPS | PET SHOPS LLI8 CORTEZ. 13 | DLE LUGGAGE This tie-up still service is far and away the most popular ever offered exhibitors. Have you tried it yet?