A Modern Hero (Warner Bros.) (1934)

f Town To Designate his stu as you C0 F try’s Modern Hero t will attract editors, newspaper teachers, and students—as strong a group uld wish. It is topical, educaing, and effective publicity. Should erably with newspaper cooperation, but sheet is sponsoring another contest, this can very nicely as a school essay contest ents coming from teachers. Here’s newspaper story : (Publicity Story) rday’s Modern Heroes ject Of Prize Contest AS lie Awards Will Be Given For Best Esays On People In The News i & ins are many modern heroes—their pictures and sare published in the daily papers. Then, too often, jeare forgotten as another hero for a day appears. you name a modern hero, and tell why he, or she, tat honor? Readers of the (name { . jyaper) know them, for they have been, in many cases i, “first page news.’ ‘al “news’’ memories. yiya man died in China, i" He was penniless and iatugitive from justice. \yars ago he was one of i greatest oil operators. ‘imply another buecaneer or the victim of a Mpesgion as he claimed? uC. Julian, former Hs Julian Petroleum { i Bert Acosta, who flew Auth Pole and across the vith Byrd—a real mod Yar of course, Byrd him W Lindbergh, Clarence tn, Eddie Ricken heroes among the tm ride Roose Vass Mussolini, Prof. iia, Mme. Curie, Dr. i ison, Jack Demp ‘ouniiess others. fe ietermine who of Sabeed agg 8 heroes ‘Woman who is Y with the success. est — amused bat i his bizarre Mi vith 7.0 Wants noth 7 east failures, Whom this Part? Valuable prizes await those who (newspaper) will tickets to the theatre, where the Warner Bros. feature picture “A Modern Hero,” starring Richard Barthe! mess, will open on to the five pupils in any school submitting the best essay on “My Modern Hero” and an addi tional pair of tickets to the five writers, not in school, who sub mit the best essays on the same subject. present two for five days the (paper) will print the picture of a modern hero You may write about that one if Rach day vou wish. Or you may select a hero or heroine unknown to fame outside of this community. Send your essay to the Modern Hero Editor of the The contest closes in order that the judges may have the prizes ready in time for the opening of “A Modern Hero” at the theatre. Note: Paper's morgue will fu nish photos for your purpose. ————————EE For English Profs James F. Bender of City College of New York recently stated that, ‘‘in their attempt to speak elegant English, most Hollywood stars lisp, or in the mistaken belief that they are achieving an Oxford accent, indulge in Cockney and intona tone patterns tions. “One of the few actresses who speaks correctly,’’ says Professor Bender, “‘is Jean Muir."’ What have your local English and elocution teachers to say about thist Is the New York authority right or wrong? Is Jean Muir good or bad? Thar’s stories in them thar men! Cut out tion and mount on background as shown. Sur main _ illustra Local Heroes The N. Y. Daily News each week honors ‘a hero.’ Awards, publicity, and lots of public interest is generated by this feature. Sell the idea to your sheet, calling it ‘‘A Modern Hero’’ Award. It may go to a policeman, fireman, or civilian whose valor has received attention. Winner may be picked by the editorial staff, or by popular vote after surveillance of the week’s news. Make the award from the stage of your theatre, with speeches by the Mayor and other officials. Autographed Star Photos A good throwaway or souvenir for all entrants in your contests. Photos are 7 x 9 and varnished for framing. Prices are especially reduced. 1M to 5M—$5.00 per M 6M to 10M—$4.50 per M 10M and up—$4.00 per M Order directly from: Gordon-Greene Ptg. Corp. 52 East 19th St. N. Y. C. ee Lettering Contest A lettering contest in local art schools and classes should be productive of material for your front. Announce that for ‘A Modern Hero, you want a new type of lettering __modernistic, but conservative enough to be effective. Cash prizes will provide suffisient inducement. You: esa open the contest to the publie by awarding prizes for jdeas roughly sketched, or completely executed. em It’s A Big Book — — And A Big Tie-Up! Grosset and Dunlap have published a special movie edition of Louis Bromfield’s best-seller. New edition retails at 75 cents. It is wrapped in a special two-color jacket showing a still of Barthelmess and Jean Muir. Also oars 14 x 18 window cards in two colors, with a still from the picture, and a big copy plug. Book stores can obtain hen free of charge. Contact your dealer and have him write to Grosset and Dunlap, 1140 Broadway, New York City. Special Angles 1. Arrange for Public Library display of ‘Modern Hero’ bookjackets and display posters. 2. Same displays can be arranged with circulating libraries, with addition of stills for window. Libraries know the value of tying up with your films. 3. Department stores and book shops will use full line of accessories, including window cards, jackets, heralds, inserts, and newspaper space. — 4. Offer prizes for best review of ‘A Modern Hero’ written by a high school student. 5. Make up novelty book-marks, plugging your film on one side, reverse taken by circulating library for other Bromfield books. Expense of printing may be shared. 1800 Stores In Fan Magazine Tie-Up The June issue of Modern Screen Magazine, on sale May 1, features a story titled ‘“‘She Knew What She Wanted.’’ This article tells of the screen eareer of Jean Muir, emphasizing her growing popularity and short cut to stardom. THIS MEANS TO YOU: that 1800 chain stores of the Kresge, Kress, W. T. Grant, McCrory, McLellan, Murphy, and Grand-Silver lines will cooperate with you on displays for a “A Modern Hero.” Window and counter displays, lobby and store window exchange cards, and other practical ideas may be worked out. Managers of all stores have been advised to cooperate on plans of mutual benefit. For additional information not available locally, write: Miss Pearl Honig, Dell Publications, 149 Madison Avenue, N. Y. C. Marquee Display From 24-Sheet \ came ry y s : J 24-Sheet cut out and mounted as shown makes this easy marquee piece. Spots in front give a good night flash. Page Three