A Shot in the Dark (Warner Bros.) (1941)

EXPLOITATION SHOTS 5 for MYSTERY FANS {. CONTACT MYSTERY FAN CLUBS and get after the whole membership to see this picture. If there isn't an organized mystery club in your town, start one and you will have established a fine exploitation outlet for all future mystery pictures you play. 2. DETECTIVE STORY ADDICTS are potential customers to see this screen mystery. Reach them via mystery and detective magazines. Arrange with local distributor to supply you with back copies tabbed with stickers carrying title and selling copy. 3. CONTACT ALL BOOK STORES and arrange to exhibit display designed to interest all detective story fans. Feature our action scene stills and selling copy. Also supply book marks made from single column mat. 4. GET LIST OF MYSTERY READERS from your library, book stores, magazine shops and newsstands. A penny post card mailed to these mystery fans will bring your showing to the notice of a receptive audience. Pick up copy from ads. 5. ORGANIZE A MYSTERY CLUB giving each member who joins a number. Each day post certain numbers in your lobby. Lucky » members holding those numbers are awarded guest tickets to your showing. POST 'REWARD' CARDS Post these cards all over town, especially at busy intersections. REWARD! For Information Leading To Arrest Of Criminal Who Fired “*A SHOT IN THE DARK’’ Go to the Strand Theatre for full particulars. EXPLOITING the ADS Mat 202: The perfect herald for your show. Print it up in large quantities and get it around. Sell reverse side for co-op ad to defray printing costs.. Mat 204: Blow up for attractive teaser lobby display well in advance. Mat 203: Trade mark your campaign as the "crime of your life’ with the figure of the man holding a gun. Mat 106: Two ads for the price of one! Right for directories and follow-ups. A Pair of Lobby Gags Using the Exchange Stills Thrill chart (left) and display board use stills NF-1, NF-2, NF-23, NF-26, and NF-41; available at your local Vitagraph exchange. 6 FAST ONES DEALER TIE-UP STILLS always prove effective. Order "A Shot In The Dark'’ TieUp Stills from Campaign Plan Editor, 321 West 44th St., New York City. Set of seven —60c. Music stores—NF 27; luggage—NF 39: coiffure—MW 71; ties—WL 8; tuxedo —WL 12; camera—NF 2; and perfume— MW Pub. A 27. CRIME HEADLINES set up in montage arrangement with action scene stills and selling copy make a lobby eye-catcher. NEWS BOYS HAWK EXTRAS surprinted with these headings: BIG MURDER MYSTERY! See "A SHOT IN THE DARK" At The Strand. (Add playdate.) HONOR LOCAL REPORTER who has done the most to aid police in solving one of town's baffling crimes. INEXPENSIVE CARD HANDOUT designed to arouse public curiosity features this copy: "Please don't reveal ending of this picture to your friends when you tell them about 'A SHOT IN THE DARK’." Copy may be featured on all ads and trailer too. CONTACT MUSIC FANS through a mailing list. Inform them that, their favorite, Nan Wynn, former vocalist with Hal Kemp's orchestra, may now be seen and enjoyed as she sings in "A SHOT IN THE DARK." Also contact all music stores and have them feature in their windows scene still NF 27 (Nan Wynn vocalizing). Surround still with her recordings, copy and picture credits. LOBBY CLUE DISPLAY A “Clue Exhibit" in lobby never fails to attract attention, so set up this display adding stills and ad copy. CLUES THAT TRAPPED A KILLER (A telegram) hy was the receiver of this telegram mysteriously murdered? (Handkerchief bearing initials A. M.) Did the killer carelessly drop this handkerchief or was it planted at the scene of the crime? (A gun) Who used this gun to kill an innocent victim ? (Envelope filled with papers) What were the mysterious contents of this envelope? Why did they cause the death of one person and the confession of an innocent man? (Cigarette stub) Who left this cigarette stub burning in the victim’s room? (Small note pad) What were the impressions found on | this pad? These clues helped solve the thrill-packed murder film which mysteriously started with ‘A SHOT IN THE DARK” (Cast and Playdate) OFFICIAL BILLING WARNER BROS. 40% Pictures, Inc. Presents 5% "A Shot in the Dark"! with WILLIAM LUNDIGAN NAN WYNN 20% RICARDO CORTEZ REGIS TOOMEY 20% MARIS WRIXON 20%, Directed by William McGann 15% Screen Play by M. Coates Webster 3°); From a Story by Frederick Nebel 2°, A Warner Bros.-First National Picture 5% Country of origin U.S.A. Copyright 1941 Vitagraph, Inc. Lice’se to reproduce with copyright notice granted newspapers, magazines and other periodicals.