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HERE’S YOUR ANGLE } FOR A CO-OP SPREAD }
Bette Davis’ double role suggests this novel basis for a newspaper spread of store ads. Contact your newspaper’s advertising manager to set up this promotion as illustrated at right. He might suggest the ad idea to a group of individual merchants or to a single department store. Your tie-in art is available as a 4-col. mat (see illustration). Start on this early enough so that ad spread will break day before opening.
FOLLOW-UP STUNT: Department
store poses twin girl models in a series of photographs showing contrasting types. For example, one photo shows one of the twins in a severely tailored suit, the other in a seductive evening gown; other photos show contrasting hair-dos, contrasting types of costume jewelry, etc. Store groups photos in a full-page ad with lead-in copy reading: “Are you guilty of A STOLEN LIFE? Are you cheating yourself of a brand new personality? Clothes make the woman—-so retrieve that “‘stolen life” with a new personality.”” Ad credits your playdate.
WINDOW DISPLAYS in all co-op.
erating stores may be arranged along the same lines as indicated above.
8
BETTE DAVIS
In Her Exciting Double Role Is The Exciting
Angle That Sent
“A STOLEN LIFE”
To An ALL-TIME HOUSE RECORD At The N. Y. Hollywood Theatre
[That's Your Big Selling Slant]
BET TE DAVIS 1 : “A STOLEN LIFE”
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