A Stolen Life (Warner Bros.) (1946)

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HERE’S YOUR ANGLE } FOR A CO-OP SPREAD } Bette Davis’ double role suggests this novel basis for a newspaper spread of store ads. Contact your newspaper’s advertising manager to set up this promotion as illustrated at right. He might suggest the ad idea to a group of individual merchants or to a single department store. Your tie-in art is available as a 4-col. mat (see illustration). Start on this early enough so that ad spread will break day before opening. FOLLOW-UP STUNT: Department store poses twin girl models in a series of photographs showing contrasting types. For example, one photo shows one of the twins in a severely tailored suit, the other in a seductive evening gown; other photos show contrasting hair-dos, contrasting types of costume jewelry, etc. Store groups photos in a full-page ad with lead-in copy reading: “Are you guilty of A STOLEN LIFE? Are you cheating yourself of a brand new personality? Clothes make the woman—-so retrieve that “‘stolen life” with a new personality.”” Ad credits your playdate. WINDOW DISPLAYS in all co-op. erating stores may be arranged along the same lines as indicated above. 8 BETTE DAVIS In Her Exciting Double Role Is The Exciting Angle That Sent “A STOLEN LIFE” To An ALL-TIME HOUSE RECORD At The N. Y. Hollywood Theatre [That's Your Big Selling Slant] BET TE DAVIS 1 : “A STOLEN LIFE” hen phe GLENN FORD ec DANE CLARK TOO! Mon'ce Yow! onl «wa Wii : Se | | GEONGIN 5 Uh epee: SHOPPE 7 Wk ee ~ Row con be bode . NN 2 : | withthe : S a ‘ | Ontstanding A CUMPOR EAR i Fuad Valwes at 2 | Youngs Market