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““A Stolen Life’’ Cues Safety Drive Against Reckless Driving
Peggy Knudsen, -BPPearing with Bette Davis 8 Wormers’ -— h Golen life® Othe Stand : Now!
The National Safety Council is sponsoring a nationwide
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campaign to reduce the toll of accidents on the road and in the home. There is a chapter of the National Safety Council in your territory which is ready and waiting to align their campaign with your playdate. Contact the Council as early as possible and aim for a co-op drive based on the slogan illustrated at left. Follow through for Posters e Direct Mail Promotions e Community Clubs e Radio e
Newspapers e Street Banners
e Cards in Taxis, Trolleys
and Busses e Window
Displays e
fe Here are three suggested posters or display cards which can be prepared locally.
Order “Still PK Pub A40” from Warner Bros. Campaign Editor, 321 West 44th Sta NY 18, NY:
vention of tha New York Chapte [American Red Cross, and Lew: iV aughan, Swimming director of th | West Side Y. Mc. A., follow:
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: 1. Swim in company. Besides q 22. eing’ more fun, jt : a » 108 safer piTen Rules Are Promulgated
| 2. New York's beaches ‘Ss and pools | for Benefit Bathers are the world's best. Use them. in New York Waters
Stay away from docks , ‘ and o areas not protected by tfeguatan . apap: diving, make sure the r 18 deep enough 2 hidden ca. —_ ee
z ee gun 4 : i | 4. Use a boat, rope or 2 ver ro nin 9 ly afety : help a person in dlatrons ae W oro water. This is better, for both of Is A Stolen Life’’ Someone dares |
ms than plunging in, ; : , vor | 7. Stay out of th, turin, The National Safety Council has adopted the above as the y I y out of the water during
Binning. 8. Know your limitations. Don
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to swim acr
jos & reduce the Pay st : ber of drownin j ws say strict attention to . tdoor season just be inn, the) warning signs. we ne€s,/a thunderstorm pr. 8. Wait until
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slogan for the campaign to reduce deaths by accidental 5
drownings. Shown at right is the opening story in the ar in the outdoor sea:
drive as reprinted from the New York Times. Read every word of this important announcement; follow through for a similar campaign in your area, especially if you are
located at or near large swimming or boating resorts.
Direct Tie-in to Both Safety Drives can be accom
plished by sponsoring a newspaper or lobby con
their own lists of “10 Safety Rules to Avert A Stolen Life.” National Safety Council heads act
I I | | test offering guest tickets to readers sending in | l I I as judges. :
(oF tide it will be t ling back, it}. anoes and other . £88 YOu can swim. them, and don’t
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