Accidents Will Happen (Warner Bros.) (1938)

MADE TO ORDER Send a sandwich man around town with this copy prominently displayed: ''ACCIDENTS ... MADE TO ORDER! See the sensational expose of the meanest racket on earth in Warner Bros.’ ‘Accidents Will Happen’ coming to the Strand Theatre." SPOT IN NEWSREEL If newsreel during:the week in advance of film's showing has any reference to rackets, you might spot a one-frame trailer reading: ''For the lowdown on the meanest racket on earth, see Warner Bros.’ fearless expose — ‘Accidents Will Happen’ coming next week to this theatre." USE NEWS FOTOS Local newspaper morgue should have a number of news shots of recent racket exposes. Try to borrow them for lobby display tieing in your picture: ‘Warner Bros.’ scoop the headlines again with this sensational expose of America's million dollar ‘Accident’ racket. See the entire thrilling story in ‘Accidents Will Happen’ coming soon to the Strand." TRAFFIC LESSONS For the lobby, rig up a display illustrating today's most common traffic problems. Model autos are promoted from toy dealer. Arrange to have AAA traffic expert or police official explain how "Accidents Will Happen," by careless driving. Spot scene stills and star blow-ups nearby with copy: ‘Accidents Will Happen’ when drivers are careless . . . ‘Accidents Will Happen’ on purpose!—when the ‘accident racketeers' make them to order. See the sensational expose of the meanest racket on earth in ‘Accidents Will Happen’." Have newspaper cover this. Do Jhis Jo Excte Interest Wrecked car promoted from local junk heap is parked at van tage point. Large banner over car: “FAKE! — It’s an accident on purpose. See Warner Bros.’ smashing expose of the meanest racket on earth — ‘Accidents Will Happen.’ It begins Friday at the Strand Theatre. Car is covered with scene stills and number of star blowups. Page Sia SAFETY WEEK in cooperation with local Safety Council, Automobile Association and civic clubs. Get out window stickers, posters and banners wherever people are working — in shops, factories, street repair projects, building operations, etc., using slogan: Always be careful or ‘ACCIDENTS WILL HAPPEN.’ TRAFFIC DEPARTMENT will cooperate by granting permission to distribute cards at filling stations, parking spaces and road intersections. Copy: “Drive carefully or ‘ACCIDENTS WILL HAPPEN’.” Theatre imprint in small type should be added. CIVIC CLUBS, boys’ clubs, scout troops and similar organizations can be enlisted in reporting careless drivers to police authorities. Place notices and stills on club bulletin boards plugging title, theatre and playdates. Get the local insurance agents to cooperate with window displays, circulars etc. “POLICE CAR” tours town with man spieling thru loudspeaker: ‘‘Calling all cars — check your brakes; be sure your car is in good working order; drive carefully or ‘Accidents Will Happen.’ LICENSE NUMBERS of careful drivers are spotted and posted in lobby. People identifying numbers as theirs are given guest tickets to show. Can be worked as co-op promotion with insurance company. SAFETY QUIZ conducted in lobby consists of questions: ‘““What should an automobile driver do when he hears” a police car or ambulance approaching?’’; ‘Should a driver slow down at main intersections?” STENCIL CURBS — “Cross On The Green Light Or ‘Accidents Will Happen’ — Strand Theatre.”’ FOR THE RADIO EFFECTS: Sound of brakes screeching; a woman screaming! ANNOUNCER: IT'S AN ACCIDENT... ON PURPOSE! The ‘accident’ racketeers have pulled off another frame-up! Will they get away with it? For the startling answer, see Warner Bros.’ fearless expose of the meanest racket on earth. "Accidents Will Happen" which comes to the Strand Theatre on Friday. The whole inside story of this ruthless million dollar racket is brought out into the open... ‘Accidents’ planned to the smallest detail . . . 'Victims' coached to the very last word! For thrill-packed mile-a-minute action be sure to see "Accidents Will Happen" starting Friday at the Strand. EXPLOITATION SHOW NEWS PAGE The American Weekly (February 19th issue) devoted an entire page to the fake accident racket. Story and illustrations show how racketeers collect fortunes from insurance companies with accidents made to order! Get a copy of this page and display it in lobby or front with selling copy and scene stills. ATTENTION IOWANS! This is to remind lowa exhibitors that a favorite son, Ronald Reagan is starred in ‘Accidents Will Happen.’ He was a popular radio sports commentator before going Hollywood and should be promoted with all the typical "local-boy-makes| good" ballyhoo. A TIRE PROMOTION Ad campaign based on blow-out proof tires featured by one of the big tire manufacturers should give you an entree to dealer promotion—window displays, coop ads, and circulars. Title is used in all ad copy stressing safety angle of tires thus: "Accidents Will Happen’ but don't invite disaster with unsafe tires." INSURANCE AGENTS Anyone connected with local insurance companies—adjustors, agents, etc., will be interested in seeing picture. Place notices and scene stills on office bulletin boards. Copy might run along these lines: "$1,000,000 'Accident' Racket Exposed! .. . Accidents made to order! Injuries as phoney as the evidence that wins million dollar verdicts every year! See the sensational expose ... Warner Bros.’ 'Accidents Will Happen!’ coming to the Strand Theatre Friday." Stills For Dealer Fie-ups STILLS OF RONALD REAGAN: — Camel Hair Coat Sleeveless Sweater STILLS OF DICK PURCELL: — Punching Bag Pipe Sport Sweater STILL OF GLORIA BLONDELL: — Bathing Suit Order these specially prepared stills from Campaign Plan Editor. Complete set of seven—60c; individually at 10c.