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Ab ss J | . Chior 6 Pre-selling your playdate to millions and millions !
24-CHAPTER SERIAL SERVICED BY BELL SYNDICATE TO OVER
a 250 Newspope( s/
Fiere’s What One of the most intensive news
YOU Can Do!
paper promotions ever is launching the serialization of "Action
in the North Atlantic" in 250 newspapers—or more! Bell Syndicate is giving this timely and exciting reader-interest feature a tremendous build-up, aiming to place the serial in the largest number of newspapers possible concurrently with the film's playing time nationally. This represents a most important property for showmen, and you should plan now to take the fullest advantage of this extensive tie-up . . . as suggested at left.
As soon as you learn that “Action im the North Atlantic” will be serialized, or is being serialized. im your local paper. suggest the fol
lowing co-op campaign to the editor:
* * *
|. Mats of scenes from the picture are supplied to each paper for daily illustration. Arrange for playdate credits to be carried in the captions for these illustrations before and during your run.
* * *
Here's How Bell Syndicate Is Giving YOU Action!
oy
Arrange with newspaper for joint publicity and promotions including lobby display, screen slide, and direct mail and giveaways made up of the
heralds imprinted with co-op copy on the back. k ok ok
3. IMPORTANT! Be sure to arrange for co-op posters _ on the sides of the newspaper's delivery trucks and window cards imprinted with ''Read the Serial Every Day in (Name of Paper)" on all newsstands.
* * *
« GUY GILPATRIC |
4. Suggest a tabloid-size giveaway prepared by the paper of the first six chapters as a circulationbuilding promotion. Tabloid carries feature on
page 7 as picture tie-in. te aie
5. Place directory ad slugs on serial page each day
during run.
— Action in the
* * * NORTH ATLANTIC
Action in the North (antic | oe |
*
6. lf serial has been running in your town prior to your ee
‘ re playdate, use a montage of past chapters as back
ground for lobby display.
* * *
) INTHE
/ j | | NORTH ATIANTIC ' So Bach j | se The story: Warner Bros. brings
PEL CEN GT BONER OES ZA CORAPTERS + By GUY GILPATRIC | fe exciting life on the screen. The
_ fale thousands are enjoying in the novel published by EP. Dutton & Co.
For information concerning newspaper in your city or area scheduled to publish
the serial... or if your local paper desires to obtain
the serial rights in your city . . . write or wire:
This is the set-up of ad mats, ranging from full newspaper page to a I-col. teaser, which has been sent by Bell Syndicate to the list of newspapers scheduled to publish the serial.
Mr. Joseph B. Agnelli Bell Syndicate 247 West Abrd Street
New York. N.Y. The full-page ad available to newspapers is the one shown in the upper
1 I I I I I I I ! I I I I i I I I I I I I i I i I I I I | I I I I I I I I I i I : I I I I I i I I I I : I I I i I i I I I I I I I I I I : I I I I I I I I 1 I I I I I I I I I i left of this broadside as a 4-column ad. Furthermore, the picture is tied |
all
in with the serial in every ad—a direct plug for your playdate.
»