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ee ge aS Three one-column teaser ad mats which can do a Backed by These TEASE RS @ workmanlike job for you in newspapers, as throwaways,
° : m@ in program or as a lobby display (see page 14)...
Feature Aids tor the carrying a special appeal to women. The theme of the teasers is also incorporated in 4
col. ad mat 304. So for extra effect add slug line to third day's teaser . . . "Watch This Page Tomorrow"... and run this display ad as your follow-through on the teaser campaign.
Big Town Dailies!
1. STORY-INPICTURES...
A complete set of photos and captions which tell the adventurous story of "Action in the North Atlantic’ is available for any newspaper which prefers original stills to mats. Use these as a serial for four days—or in one layout for Sunday section. Be sure not to offer these, however, if the Bell Syndicate serial (see page 6) is running in your town.
14 stills plus captions—$1.25—from Campaign Plan Editor, 321 West 44 Street, New York 18, N. Y.
iE Se A SHIP! 2. BOGART FIRST INTHEHEARTS OF | | THETHINGSAMAN WILL | ww © FEATURE OUR FIGHTING MEN FIGHT FOR WHILE IN A WOMAN! ome IN t THERES ROOM FOR ALL
An unusually interr 4 THREE INTHE HEARTS OF
esting layout which depicts the toughest OUR FIGHTING MEN
i : nate in some eae ee scenes IN
culled trom his previous hits. The contrast
is intriguing . . . especially for the femme sf the
fans. hn “deal oe fs the Sunday ad
magazine section, rotogravure and mail editions.
pats Ma co
All 3 on I mat. Order *“*AA Teaser Mats 402B°"*-6GO0c=-trom Campaign Plan Editor, 321 West 44th Street, New York 16, N. Y.
Order “AA Bogart Feature Stills?’— set of 6 stills plus captions—50c—from Campaign Plan Editor, 321 West 44 Street, New York 18, N. Y.
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I I I I I I 1 I 1 I I I 1 i I I 1 I 1 I I i 1 I 1 I I I I I I Order “AA Story-in-Pictures”’—set of I I i I I I i i I I I I I I I 1 I I I I I 1 I I I I ' I I I : 1 I 1 I 1 I I ! 1 I l I " I 1 Zz x
VEL TITLE-RHYME BOGART BOOSTER!
THIRD DAY J] [ FOURTH DAY ]
Here's a contest which shows Bogart as his fans like him best... . the tough lover of some of the screen's most beautiful women. ldea is to have readers identify the pictures in which the respective love scenes took place, cued by the rhymes under each illustration. Offer free tickets with each day's contest for the correct answer plus best letter telling ''Why | Want to See Humphrey Bogart in 'Action in the North Atlantic',"' written in 25 words
or less.
All 4 on I mat. Order “AA Contest Mat JO3IR” = Fic = He forsook Kaaren Verne to keep up the fight His romance with Astor was tough and terrific from | Campaign Against the Nazis, in“... ....... ... -....” In the siy trier 2.25 2 cc? otis Be ees! New York 16. N. Y.
(Answer: ‘‘All Through The Night’’ ) (Answer: “‘Across the Pacific’ )