Action in the North Atlantic (Warner Bros.) (1943)

é 4 It’s Got FemmeAppeal Set this one up with a real flag, a model ship in a builtin shadow-box, and a cut-out of the "clinch" Use a yellow background in a shadow-box. with blue panels at top and bottom. Stills required to build this display are available...see illustrations on page 10a of the inserted ad section. TWO EASY-TO-MAKE LOBBY DISPLAYS .. . BUILD BOTH! It's Got bd Action Appeal These stills show some of the most exciting scenes ever seen on the screen. Set it up as shown in a 40" x 60" display frame. Make the words ACTION and light up. transparencies Order ‘‘AA Action Stills’? -—set of 9-—75e—from Campaign Plan Editor, 321 W. 44 St., New York 18, N. Y. vent Floating In Burning Sea! Captain And M Up Crew To Abandon Ship! %. First Mate Dares Blaze To ” Look For Wounded Seamen!: Torpedo Hit, Turns Tanker — Into A Blazing Inferno! © A Seaman Dives Into The Burning Sea In Gamble With Death! ate Round Flames Leaping Higher, Last of Crew Seeks Escape! 3 fee Me Last Lifeboat Pulls Away, Last To Leaye Their Ship! Later Saved By Destroyer! HUMPHREY BOGART in “ACTION in the NORTH ATLANTIC” ‘A. WARNER. BROS. PICTURE bas Sa eae iret SUR SE OL Sz Ps : =a iF* li eo FRIDA, NEWS TICKER IN YOUR LOBBY .. . Borrow a news teletype machine for display in lob by during run with sign above it as suggested here: Every mine ory DAY aires ACTION IN THE Also place a bulletin board alongside on which you post all bulletins referring to “action in the North Atlantic." SHOW ’EM BOGART IN ACTION... Dig into your files for the most actionful scenes of Humphrey Bogart in his previous Warner hits. Headline this display: "BOGART IN ACTION! He brought you these unforgettable thrills . . . now see Bogart in his Biggest .. . Action in the North Atlantic!" LOCAL SHIPYARDS If they are build ing ships in or near your town, show photos of local men building these ships for “action in the North Atlantic." Also arrange for special ‘round-the-clock showings for these shipyard workers. 10 YOU SAW THIS WARNER AD IN THE TRADE PAPERS ... PLASTER THE NEWS EVERYWHERE! It's more than an ad... it's an attention-getting lobby idea! So take this timely tip enlargements of Bogart and action scenes. renee | and plaster the news everywhere—''Bogart is Coming!" For extra effect imprint these teaser lines on colored photo TRY THIS WAR BOND GAME LWA VRV_ WN N_Ww AMAA AOAOAOdGd-GdAdGdAGdGdG|_yOsO_«_C'@w OOOO Your War Bond y _" EA B @ th Wd Purcha CTION in tie NORTH A SSS If you can hit a U-Boat with the Dart You will be admitted FREE to see “ACTION IN THE NORTH ATLANTIC" LOO Set up a display like this on lobby wall and offer all war bond or stamp purchasers a free chance to "sink a sub" with a dart. Those who get a bulls-eye win free admission. Adion! ..On the Air! Here are three -30-second spot announcements for your local radio campaign: 30-Seconds: SOUND: SHIP SIREN. ANNCR: Signal attack formation! Uboats off the starboard bow! SOUND: GUN BARKS. ANNCR: That's the thundering answer of America's Merchant Marine heroes in the never-ending battle against the prowling wolf packs . .. a thrill-a-minute experience you'll never forget when you see Humphrey Bogart in “Action in the North Atlantic," now at the Strand Theatre. It's the story of men who have had their ships blown from under them... but who keep up the to cheer our heroes in "Action in the North Atlantic’... at the Strand Theatre. * * * ANNCR: It's Bogart's best! It's Bogart's biggest! It's Humphrey Bogart in Warner Bros.’ exciting tribute to our heroes of the Merchant Marine, “Action in the North Atlantic," now at the Strand Theatre. Every minute is crammed with the thrill of battle at sea against the prowling U-boat wolf packs! Every second filled with danger! You'll say "Action in the North Atlantic" is more exciting than "Casablanca," more suspenseful than "Across the Pacific.’ See it today .. . at the Strand. * * * ANNCR: Joe Rossi had three loves... his flag, his ship—and his woman. Was there room in his heart for all of them? You'll be thrilled by the answer in Warner Bros.’ adventurous drama, "Action in the North Atlantic," starring Humphrey Bogart as Joe Rossi, first mate on the merchant ship "Sea Witch"... braving the hazardous Murmansk route. Action every second at sea... . romance every moment on shore. Don't miss the thrill hit of the season, "Action in the North Atlantic" . . Strand Theatre now. . at the “ I I I ! I I I l I I I | | . l I I i I I I I I I I I I ! I I I I fight to get the stuff through. Be there 4 I I I I ‘ I I I I I I I I I I I I I I I I I I I I I I l I I | I