Air Force (Warner Bros.) (1943)

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A message, as it appeared in considerably larger space in all New York newspapers on the proud day when “Air Force’ began its first engagement. Mat available (see inserted ad section). Why not blow up, also, for stirring lobby display? ote These |-column teaser ads ran run-of-paper in all N. Y. dailies. (See inserted ad section for mats) . Will write box office history as a smash of smashes! A spectacle no American can afford to miss seeing! A supreme achievement! — Hollywood Reporter York’s talkbe repeated GO SEE a little ames" Like paved n* » ¥ z greatest air picture yet. wb 160,000. F Mary Ann, the Flying Fortres aa, for one mor ge a Ss ith meoiiey 3 pus Car cards these auto-less days reach thousands of new riders. If you want to duplicate this car card locally, order still AF 55—-10c—from Campaign Plan Editor, 321 W. 44 St., N. Y. C. Pick up strong selling copy from ads for panel. These interviews with Air Force heroes ap peared opening day. Be sure local heroes meet the press at your opening performance. This is the ticket, in red and blue, 234" x 72", used in New York for the special premiere showing. The stay-at-homes heard all the exciting happenings at the opening—and all about the excitement on the screen—through lobby broadcast. Will draw such hefty grosses that the exhibitor who plays it will have to give himself assurance he isn’t dreaming when the count — Film Daily ‘Air Force’ will mop up! It is one of the sock war pictures of this or any other war. Its showmanship will do everybody proud. — Variety is in.