Air Force (Warner Bros.) (1943)

Shown at right in reduced size (actual size is 8 col. wide) is co-op ad page banner. head, available in mat form. Arrange for it to break on your opening day. The mast head above keys your local mer chant co-op participation in “Air Force Week.” Ads on page may stress, though not necessarily, airplane motif in jewelry, fashions, etc. In addition, the following merchant promo tions should be staged: AIR FORCE WINDOW DISPLAYS: Under the general window slogan: "We Are Celebrating Air Force Week," merchants devote one window to display of photo enlargements from "Air Force," model planes, photos of local heroes in the Air Force and, wherever feasible, mer chandise with an airplane motif. Windows also carry playdate cards. WAR BOND BOOTHS: Most department stores maintain regular booths for war bond and stamps sales. Suggest they add="'Air Force" poster with sniped copy: "Remember our Air Force during Air Force Week .. . Buy an EXTRA bond — Now"! RADIO CAMPAIG Here are a number of ideas pegged to “Air Force Week” which should prove effective. Contact station’s Program Director to arrange for all angles. AIR FORCE RADIO RALLY: Radio station gathers together a bevy of celebrities from the entertainment, political, social and military walks of life in a gala oneor two-hour program devoted to paying tribute to the men and deeds of the United States Air Force. Highlight—and purpose— of the program is to sell war bonds, both to the studio audience (perhaps it can be held in your theatre as a midnight rally after premiere showing of Air Force when radio time is better available) and via phone pledges from listeners. Other high spots: singing of official Air Force Song and presentation of local Air Force heroes. SPECIAL STATION BREAKS: Arrange for all local stations to follow their regular station call letters announcement with the phrase: "This is Air Force Week ... Keep ‘Em Flying . . . Buy War Bonds." AIR FORCE SONG: Contact singers and orchestras on local stations to honor the Air Force with renditions of the Air Force Song on their programs, dedicating the stirring tune to Air Force Week and "Air Force." 35-WORD ANNOUNCEMENT: ANN: The wonder of the world . . . America's Air Force! The wonder of the show world—Warner Bros.' "Air Force"! Celebrate both during “Air Force Week" starting Friday. "Air Force" at the Strand, the picture that truly remembers Pearl Harbor. 100-WORD ANNOUNCEMENT: ANN: Meet Jimmy, the boy who lived next door. Last year he made the football team. This year he's making history! The story of Jimmy, your boy and mine, is the story that Warner Bros. has made into the biggest motion picture from here to Victory... "Air Force," the picture that truly remembers Pearl Harbor. Rich in battle-sky spectacle and heart-stirring action, “Air Force" tells the story of a single Flying Fortress, the "Mary Ann," and her crew of fighting men... men whose deeds we now celebrate with Air Force Week. See "Air Force"... at the Strand Theatre. Your heart will fly with it! SPECIAL GIFT SALES: During Air Force Week stores that sell merchandise which men in the air force might want advertise these items in a special series of daily sales labeled: "Gifts for the Men of the AIR FORCE ... Air Force Week Sale!"" All such ads—or window displays—carry credits for "Air Force’ at your theatre. BOOK STORE TIE-UPS: Air Force Week provides a splendid opportunity for book stores and book departments of department stores to feature tomes about our Air Force or air power. Tie-in line for ads and displays might read: "KNOW more about AIR FORCE... Read (list books here) .. . THRILL to AIR FORCE . . . See this wonder Warner Bros. motion picture at the Strand Theatre." MODEL PLANES & GAMES: Stores feature these items in ads and displays as a special appeal-to-kids angle during Air Force Week. Model plane contest sponsored by merchant can be tied in. ACCESSORIES Three inexpensive novelties will help you spread the news about Air Force Week around town. The gum-backed window stickers, in two colors, 3" x 5", can be placed on store and car windows, on poles, fences, billboards—almost anywhere. Car bumper strips can best be displayed on local taxicab fleet and official cars. Caps should be worn by ushers. We are Celebrating AIR FORCE WEEK BUMPER STRIP: Imprint charges $2.50 for any quantity. Prices 5-10: 20c ea.; 15-50: I5c¢ ea.; over 50: 12c each. enn WINDOW STICKERS: 5" x 3", red and blue. Prices: 500: $3.50; IM or over: $5.50 per M. CAPS: Tan cotton cap with blue piping. Price: 20c each. Printed on both sides, as shown. WARNER BROS" “AIR FORC ine BIGGESTMOTION PICTURE FROM HERE Tvicgpr Order all items direct from: ECONOMY NOVELTY CO., 325 West 39th St, NYC. BIG PARADE Spark plug of the citywide celebration is a big parade to theatre including units of American Legion and Veterans of Foreign Wars, Color Guard of local high school air cadet corps, unit of aviation cadets from nearest air training station, band, and marching groups from all patriotic and civilian defense organizations in your city. Parade winds up in front of theatre, with on-the-spot broadcast of proceedings, followed by premiere.