Air Force (Warner Bros.) (1943)

Contact manufacturers now devoted to war work, especially if they make planes or plane parts, to carry out the promotions outlined below, either as a separate campaign or in conjunction with the “Air Force Week” campaign which is described on preceding pages (pages 8-9). 1. PRODUCTION DRIVE The poster suggested below should be set up in every plant in your area. Airplane shown is a model plane, preferably a Flying Fortress, which can be obtained locally. Panel illustrating title is a blow-up of part of ad NY 8... see page 4a of inserted ad section. Get Behind the Man Behind The Gun! 4 (eT IS) ya ais ~ TOMORROW ax. = STRAND free QUOTA SZ QVER 10% QVER 157 OVER 207 OVER 2. BONDS FOR BOMBER Employees sponsor a week-long drive to sell $350,000 in war bonds to purchase a Flying Fortress for the U.S. Air Force. Highlight of this drive is a presentation of the pledges for the full $350,000 to a Treasury Dep't. official on your stage opening night. Get full newspaper and radio coverage of this event, plus other features of the drive. Drive's slogan: ''Buy a bond for a bomber... for America's AIR FORCE." 3. HAIL WORKER-FLIERS Many war workers are now in the Air Force and undoubtedly are in communication with their former co-workers. Arrange for the defense workers to unveil a scroll to their Air Force friends in the lobby of theatre. Surround display with "Air Force'’ posters and stills, and get newspaper photo of unveiling. 4. FACTORY DISPLAYS In addition to suggested display above, arrange for mask to be placed on time clocks in war factories as illustrated below. Other display ideas: For plane plants, show stills from the picture on a bulletin display with this banner line: ''You are the men who Keep ‘Em Flying . .. see America's mighty Air Force in action in Warners’ wonder show, "Air Force,'' now at the Strand Theatre.'' Also pre pare Service ribbons, imprinted, Beat the Record For Our AIR FORCE See h jee how our production is helpinz Beat the Axis "For Excellence in Production for the U. S. AIR FORCE" to be awarded to workers with best AIR FORCE” dT ‘Now at Strand Theatre daily production record. 10 Sing It Out Loud— BUY BONDS! Use this still of Gig Young for a Buy Bonds poster campaign for local store windows, especially during Air Force Week (see pages 8-9). Mount still on 14x 17" card, copy: "Back Up Our AIR FORCE With Bonds! See "AIR FORCE," Warner Bros.’ heart-stirring story of your boy and mine, now at the Strand Theatre." Also blow up to 40" x 60" size for dept. store display. Order “Still AF 600’’—10c each (special price 321 West 44th Street, New York City. ‘WRITE-THE-BOYS’ CAMPAIGN Spot the display suggested below in lobby, offering free postage for letters written there to men in the armed service. Photo of Faye Emerson used here is available. Order ''Still 7535 (Faye Emerson)''"—!0c each—from Campaign Plan Editor, 321 West 44 St., N.Y.C. TIE IN CITY SCRAP HUNT Spark plug your "Air Force Week" scrap drive with an "Air Force" angle worked along these lines: City officials in charge of scrap collection adopt "Scrap for the AIR FORCE" as official slogan for week-long drive. Follow through with a huge display in town square or in front of theatre of a huge pile of scrap in front of a large blow-up of photo of Flying Fortresses superimposed on photo of bombed Jap ships (available at local newspaper). Banner line: “Your Scrap makes planes for our AIR FORCE... Our Planes make Scrap of the Japs!"" Also carry out this idea in posters and throwaways for display in Civilian Defense agencies and for distribution house-to-house. A Cheer For Your Own Boys in U. §S. Air Force Every town has its own Air Force heroes. Honor your own with a display, as suggested below, in theatre lobby, or in town square in connection with the sale of war bonds. Heart-Stirring Story of Your Boy and Mine! Still of “Air Force” scene is available. Order Still AF 71—10c—from the Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City. Pick up the “Air Force” title lettering from posters. for quantities) ——from Campaign Plan Editor, . a