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4 TEASER ADS PACK STRONG WOMAN APPEAL ...
These small size teaser ads are an important extra for your advance ad campaign mainly because they highlight the romances in the lives of the men of the Air Force. Strong on woman appeal, they can be placed singly for four consecutive days, or all four run-of»paper, in advance of your regular display ad campaign. Other ways to cash in on their unique appeal: Spot them in program or print singly as giveaway cards. Also blow
up each ad for display All 4 on one mat. Order ‘Teaser Mats AF 301B’’—45c—from the Warner Bros. Campaign Plan Editor, 321 West 44 Street, New York City. in lobby door frames.
STORY-MAP MAT; FOR SCHOOLS, TOO! [ ¢ooi0) ao” x 60"
Here's an unusual type of newspaper feature, keyed to the war maps so popular in
current papers. It tells the story of "Air Force" excitingly by dramatizing the theatre LIFE of war in which the film's action takes place. This latter fact makes it advisable to reprint this mat as a giveaway for schools or for publication in school newspapers. Layout for
Blow up from press book for display in local school Current Events classrooms and library. In each case surround blow up with stills from the picture. Add frame carrying playdate credits. FOR LOBBY DISPLAY: Enlarge and mount this illustration on lobby wall; cut out small action drawings and rig each on box with lights inside and arrange for flashers behind each drawing to light in sequence, from one through eight. Add title lettering across top.
“MARY ANN’ WINGS TO GLORY!
‘Mary Ann’ is a Flying Fortress. When the Japs struck suddenly and savagely at Pearl Harbor she was on a routine flight to this Pacific bastion. What happened to “Mary Ann” and her fighting crew is told with realism in Warner Bros.’ stirring picture, ‘‘Air Force”, which shows us how a gallant few held the air ramparts while America mobilized.
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a HAWAIIAN @ nee
& (7 PHILIPPINE : MAU! ISLANDS * *. t; @ GUAM
Here's a smashing eye-catcher cashing in
on the tremendous send-off given to "Air Force’ by LIFE Magazine. Prepared in photochrome in red, blue and black. Place it in your lobby and foyers at least two
5 Squadron leaves San Francisco 4 Detours to Maui, fights off Jap snipers rrives in flaming Honolulu, ordered to Wake Island 547As battle rages, plane refuels, loads bombs, makes for Manila a Crash landing, then off with repaired ship as Japs break thru $670n way to Australia bombs Jap transports and ST Jap flat-top in Coral Sea battle s8y New Mary Ann ready and waiting in Australia... Mission: Tokio!
weeks in advance of playdate. Available
at your Vitagraph Exchange. Rental (Style B): 75¢
Order “Map Feature AF 302B’—45c—from Warner Bros. Campaign Plan Editor, 321 West 44 St., N. Y. C.