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The following spot announcements are intended to supplement the “biggest radio idea ever”
. . described fully on pages 6-7. Also see radio announcements for “Air Force Week” on page 9.
i-MINUTE ANNOUNCEMENT:
lst ANN.: Here is a story that begins at Mather Field, California, December 6, 1941. The "Mary Ann" and eight other Flying Fortresses take off for a routine flight to Hawaii. Early in the morning of December 7, aS the "Mary Ann" and the squadron are approaching Honolulu...
2nd ANN.: (sound of exploSions) "Stay away, we are being attacked by hostile planes. :3<.. *
lst ANN.: With these historic words, the "Mary Ann" and her gallant crew begin an odyssey of adventure the world will never forget. The "Mary Ann"—inspiring Symbol of America's invincible Air Force. Its crew— fighting mad, challenging the impossible. Theirs is an unforgettable saga of unconquerable heroism... seen in Warner Bros.' new picture, "Air Force."
2nd ANN.: "Air Force"— unforgettable drama surging from the sniper-infested islands of Hawaii to the hullet-streaked jungles of the Philippines, from the flaming skies over the Coral Sea and Midway to the shell-torn beaches of the Solomons. ..
ist ANN.: It's your Air Force, striking on every Sky-front. "Air Force" e » the greatest motion picture from here to victory. Magnificently produced by Warner Bros. with the full cooperation of the U. S. Air Corps. Don't miss it—Strand Theatre—starting Friday.
50-WORD ANNOUNCEMENT:
"Air Force"—unforgettable drama surging from the sniperinfested islands of Hawaii— to the shell-torn beaches of Guadalcanal! "Air Force"— produced with the full cooperation“of the Us Ss, Air Corps! "Air Force"—Warner Bros.' wonder of the show world! "Air Force"—at the Strand Theatre starting Friday. See it!
30-WORD ANNOUNCEMENTS:
Our Air Force is making American history. Its story, told in Warner Bros.' magnificent picture, “Air Force," will make screen history. Be sure you See it. Strand Theatre <6 Friday.
RS Roe
Entertainment as matchless as our Air Force! That's Warner Bros.' new attraction, "Air Force," the biggest motion picture from here to Victory! See it at the Strand Theatre starting Friday!
Add animation to this display by placing a spot behind figures to light up Air Force insignia and title.
MARQUEE ACTION!
Illustration below shows you how to make your marquee shout excitement. Staff artist builds a large cut-out silhouette of a Boeing B-I17 Flying Fortress with title lettered across wingspread. Add catchline on
marquee where space permits.
‘SEE’ SOCK DISPLAY!
Special stills enlarged from the film itself gives you a showmanship scoop for lobby. Use 'em this way:
Actual
AIR FORCE
Film Pictures Show Sensational Re-creation of Coral Sea Battle!
SEE our Air Force score its biggest victory!
SE Flying Fortresses SE Forts battle SE Jap planes blasted roar to attack! intercepting Zeros! in mid-air!
Japs last desperfirst attack on bombs rip Nip SE ate dogfight! SE target—Jap fleet! SE battleship!
Warner's Wonder Show
. ‘AIR FORCE or ase SE Jap nf fleet Emre one flat-top urned back—
Order “AF SEE Display Stills’’—-set of 9—-75c—from Campaign Plan Editor, 321 West 44th St., N.Y.C.
: 4 << FLASH
by that sings out about the two big angles in ‘Air Force'’ — Entertainment and Action! Build it as big as possible with construc
tion as illustrated and colored as follows: white star in blue circle, red title lettering with yellow outline. Block letters in yellow with reddish tint at top. All stills required are available, either for viow-ups or mounting. Photo of crew running includes titles.
Order “AF Set-piece Stills’’—set of 7—50c—from Campaign Plan Editor, 321 West 44th St., N.Y.C.
UTILITY CAPTIONS
These lines key the various crew members of the "Mary Ann." Use them in one display or separately as spots in set-piece units, in program, ads and lobby frames. Photos to suit are available at your Vitagraph Exchange.
NINE MEN WHO LOVE "MARY ANN"! (She's Their Flying Fortress)
PiILOT—He brought her through . . . in one patched-up piece!
CO-PILOT—He had to crash her to save her
from a Jap ambush . . . but she made it!
BOMBARDIER—He never got excited, but he sure blew up—enemy ships!
NAVIGATOR—He got her where she had to
be—on time!
CREW CHIEF—They'd never put her on the scrap heap while he was there to keep her flying!
SPARKS—He had a code all his own... make every shot pay off!
AERIAL GUNNER—Action was what he wanted ... and, boy, he got it!
ASST. CREW CHIEF—-When the going got tough, he kept her going strong!
GUNNER—Last year he made the football
team ... this year he's making history!
DISPLAY
»
Here's a set-piece for lob“
a
1 yer.