Alibi Ike (Warner Bros.) (1935)

EX? &O |r Acl | @ WM Funny feller tours the stem with all the bats he can handle and more. Sign on_ his back is the tip-off on the reason for all the baggage. Did ya read that catchline on the sign? Pretty cute stuff, ain’t it? Enticing The Kiddies KIDDIE BASEBALL TOURNAMENT All kids clubs in town compete in a Joe E. Brown baseball tournment — winning team getting uniforms, shoes or gloves (promoted from sporting goods dealer). Or you offer ducat awards in inter-club or class games for long throws, stolen bases, winning team, home runs, ete. KID CLUBS AS SALESMEN Kiddie clubs might step out as your salesmen, selling ducats to theatre. Club that gets rid of most tickets is awarded with baseball uniforms for every kid on team. SAT. MATINEE PARTY Announce that all the little lads who come in baseball uniform to Sat. matinee will get a free photo of Joe, or a trinket of some sort. Leading ball player in town might be willing to come down and tell the tots a thing or two about the game. Playdate Plug With Scores After the reading of baseball results over the air, that’s the time to step in with an announce: ment on your show. Stills in Sport Stores Sporting goods store displays . . ... Brown in uniform. . . baseball pictures . need we say more? LITTLE MAN, BIG SUIT, BIG BAT..... BALLY His shoes are too big, his uniform is droopy and the compo board bat you make for him is twice his size. Your sign on his back using one of the ad lines ought to help a bit towards informing the folks that Joe’s in town. You can attach the playdate sign on the bat if you like it that way. Reader’ Alibis for Ducats If newspaper runs daily contests for ‘Bright Sayings’ and ‘Embarrassing Moments,’ they might be interested in an ‘Alibi Ike’ contest. Passes go to best letters on funny alibis heard. 3 STRIKES AT THE SPORTING PAGE WITH MEMORY AND NAME TESTS Here are two contests, especially designed to plant on sport pages. Take your choice! 1. Memory contest for baseball fans — with free tickets for best answers. Each day paper lists ten questions, like ‘‘With what team and what position did Bob Meusel play ?’’, ‘‘What teams played in the World Series in 1927?”’, ‘“Who was the player who forgot to touch second base in a World Series game ?’’ 2. Fans to identify ball players by their nicknames. ‘Schoolboy’ (Rowe); ‘Iron Man’ (MeGinnity); ‘Three-Fingered’ can use: Here are some you (Brown) ; ‘Babe’ (Ruth); ‘Schnozzle’ (Lombardi) ; ‘Kiki’ (Cuyler) ; ‘Gabby’ (Hartnett). Editor will be able to give you a list long enough for a month of contests. 3. Newspaper could dig up photos of famous ball players from their morgue, and illustrate ’em, asking readers to guess players’ names.... with oakleys to the winning guessers. LOBBY SPINNERS — OAKLEYS TO WINNERS See HIT A HOME RUN and We've seen the stunt in use a great deal so we guess it’s our duty to remind you of it. Roulette wheel is constructed in front of lobby as the drawing shows. A ducat to those who spin the wheel to the home run mark. Reports are that the stunt usually costs around five ducats a day —and if you’ve ever tried roulettes, you know that’s a lot. Free Radio Dramatization and Guest Star Actors If your station’s looking for a comedy to present, tell ’em about the sketch on this film. It runs for 13 minutes of laughs, with 2 minutes for theatre and station announcements. You can get enough copies for every member of the cast by writing Campaign Plan Editor, 321 W. 44th St., N. Y. C. Why don’t you cash in on the latest fad “for presenting athletes over the air? Max Bear, Dizzy and Daffy Dean and Lefty Gomez have been ethering lately. Which gives you a chance for some added publicity by having a popular local ball player take the lead in this radio sketch. Invite The Bambinos .. . The leading ball team just must be invited to the opening. Same goes for sports staff of the dailies. When you get the news boys and ball players together, try arranging for an interview on funniest alibis the diamond lads experienced. DOING A JOE E. DAY UP BROWN On Brown’s former sport films, exhibitors have tied ‘Joe E. Brown Days’ into the event. Here’s how: ‘Two local teams played for Joe E. Brown cup. Tickets for the event were handled by charitable organizations, the profits going to charity. Before game, which is main event, contests are held for school kids for fastest circuit of bases, longest throw, etc. Since you’re running the whole show, you get the chance to flood the field with banners, posters, heralds . you're the whole show. Page Eight .. well, Same idea can be used in lobby frame. On the Air!...1-Minute Flash (Announcement starts with ‘Yeeeeooow,’ famous Joe Brown yell). When you hear that yell, there’s no use keeping it a secret—because you all know that Joe E. Brown is comin’ to town in his latest Warner Bros. comedy, ‘‘ Alibi Ike.’’ Joe’s a ball player in this one and a pitcher at that. What a pitcher and what a picture! It’s strike one, strike two, strike three and you’re out... with laughter! Joe’s a great national pastime, all by himself. He’s ‘Dizzy’, he’s ‘Daffy’, he’s just what the doctor ordered—so drop everything and go down to the SAR ee Theatre, where Joe E. Brown is making thousands laugh in Ring Lardner’s famous story, ‘‘Alibi Ike,’’ a laugh riot that’s funnier than Casey on a bat! BALLY MAN AS WINDOW SMASHER / yn! ; wing Win, off! : / kp Your ballyhoo baseball player can certainly get more interest this way: He picks a crowded spot, aims at one of the street’s big windows, takes a big wind-up and lets a baseball fly smack into it. The catch? Baseball is cotton. Novelty Ball Game For Kids —They'll Like To Play It .. SPINNER | @ | @ BASEBALL | © | y : <> > [oTu lr] [ek [u [ns ] Lrlcr|er]ss[s6[oeTieT PTC] Sy Ce [r [ie [ab]se]ss]ae [erp] VISITORS DUGOUT WOME pUGOUT MARKERS . ele@lalSicia ‘elelsloislo (@lelelSiel) J Printed in colored ink on heavy cardboard stock, novelty measures 4” x 7”. Rules explain how to cut out game and play it. Entire back reserved for picture plug and theatre imprint. Prices: IM — $3; 5M — $2.50 per M. Order from: ECONOMY NOVELTY CO. 239 W. 39th Street New York City