Always in My Heart (Warner Bros.) (1942)

ee — — = * , o tI : (b arners Super-Trailer Sells our Showing by Dramatizing lorias ‘Cinderella’ Story! Warner showmanship wins another scoop with this specially prepared =x 5-minute trailer entitled "Search For A Star"! It entertains as it sells! Trailer Script—"SEARCH FOR A STAR” “It entertains as it sells!" That's the whole story of this unique, remarkable trailer, produced at the Warner Studios to help you introduce the star-bound young singing sensation, Gloria Warren. It's a far cry from the usual trailer, presented instead as a fascinating short subject showing the "Search For A Star." The off-screen narration, which follows, is excitingly dramatized by the camera, bringing you one of the topnotch trailer aids in years. We open on Warner Bros. Studios—Over this we hear voice of Knox Manning: This is the Warner Bros. Studios . . . the greatest film production * center in the world . . . Through its doors every year pass 100,000 aspiring boys and girls eagerly searching for a screen career—for the voice that will say “Hey, Wait A Minute ... You're Just What We’ve Been Looking For” . . . Yes— this is the studio that Shines like a towering beacon in the minds of all hopefuls—for it was at this very studio where many of the now ‘screen greats’ were raised from obscurity. The Studio that gave Bette Davis her big opportunity — where Errol Flynn got his screen start .. . where James Cagney . . . Edward G. Robinson . . . Humphrey Bogart . .. Ann Sheridan . . . Ida Lupino . . . John Garfield .. . Jeffrey Lynn . . . Ronald Reagan . . . Priscilla Lane . . . Brenda Marshall . . . Dennis Morgan . . . Olivia de Havilland . . . Joan Leslie and dozens of other famous stars who but a few years ago were unknown. Gloria starts walk toward casting window. And now we take you behind the scenes so that you too may thrill + just as did all Hollywood . . . to the true story of a modern Cinderella—Gloria Warren—who came to movieland and stayed to conquer. : As Gloria turns to leave she breaks into a portion of a popular aria. Casting Director who has been walking thru scene stops ... CASTING DIRECTOR: Hey ... Wait A Minute ... You’re Just What We’ve Been Looking For! Manning’s voice: These few magic words that mean everything, “Hey, Wait A Minute . . . You’re Just What We’ve Been Looking For” . . .And so Gloria Warren had a date with a career . . . Intensive dramatic training by the expert coaching staff of Warner Bros.’ Little Theatre . . . Song rehearsals and more song rehearsals . . . Makeup under the experienced eye of famous Perc Westmore ...A wardrobe specially designed by Orry Kelly’s style-setting staff ++ To the hair-dressers for that extra little primping .. . and with all this, to school each day to keep up with her academic studies . . . And finally the moment every girl dreams about had arrived . . . Her first appearance before the camera... Now You Will See The Actual Screen Test! Actual test is shown. She sings “Always In My Heart.” Over this a roll title: And so a Star is Born. . . Tomorrow her name will be on everybody’s lips .. . The Girl From Nowhere Who Will Win You in the Year’s Grandest . . . Most Youthful Delight! “ALWAYS IN MY HEART” At finish, Gloria speaks to audience... Yes, this all really happened to me. Gee, it’s like a dream, only I don’t want to wake up. I guess I’m the luckiest girl in the world. I feel just like Cinderella and I hope you will like me. Now, I'd like to introduce all the grand people in this picture— KAY FRANCIS—She’s my mother and she’s sure swell... WALTER HUSTON—He’s my daddy... PATSY HALE—She’s my baby sister and, Gee, she’s cute eee e And wait ’til you see Borrah Minnevitch and his Harmonica rascals... They’re in it too. " Manning’s voice: Yes... a brand new star takes her place in the screen heavens »* + Why don’t you drop a line to the Warner Bros. Studios in Burbank, California, and let us know how you like Gloria Warren and what kind of pictures you’d like to see her play in next ++. and in the meantime .. . Roll Title: Be Sure To See GLORIA WARREN Singing Her Way To Happiness in “ALWAYS IN MY HEART” Y) Your Follow-up Bally! A TIP FROM THE TRAILER ... POLL YOUR PATRONS! At the close of the trailer the narrator invites the audience to write to Miss Warren to tell her how they like her on the screen and to name the type of roles in which they’d prefer to see her in future productions. Why not follow up the trailer with a screen slide advising patrons that a special “Gloria Warren” Desk has been set up in the lounge to accommodate those who would wish to write to Miss Warren during playdate. Post cards for comment are provided free. Also advise on screen and in lobby display that most interesting comment cards will be rewarded with an “Always In My Heart” Locket Pin (see page 5). Address all cards to Miss Gloria Warren, Warner Bros. Pictures, 321 West 44th Street, N. Y. C. Select winning cards before mailing. TEASER LOBBY DISPLAY PLUGS TRAILER AS ENTERTAINMENT During week before engagement, while trailer is being shown, you should have a large cut-out heart mounted on a lobby display board with a huge question mark painted on it. Copy: “Here she is! (?) A 15-year-old bundle of song and sunshine. You couldn’t ask for a grander screen personality — or a more heart-warming story to introduce her. She’ll be always in your heart! See “Search For a Star’? — now on our screen!”’ During playdate replace question mark with photo blow-up of Gloria Warren. TRAILER IN LOBBY: If you have the equip ment, run the trailer in lobby or out front on a shadow box screen. Mie 9