Always in My Heart (Warner Bros.) (1942)

“Always In My | Heart” — Glenn Miller with vocals by Ray Eberle and = the Modernaires (Bluebird No. B11438). A grand tune, introduced on the air by Lucille Manners on the Cities Service NBC network program, recorded for Victor by Glenn Miller and his orchestra, and voted the official song of the “Always In My Heart Clubs.” . ALWAYS IN MY HEAR f. ', ~~ { BLUEBIRD \ 1) ij i 435 j \ ALWAYS IN MY HEART. 4 VICTOR: Pre-sold for you by Victor with publicity and art on the song and picture in “Record News” (circulation over 150,000). Arrange for heart-shape announcements on all local juke boxes tying in song with playdate. REMICK: Contact all local music stores for displays, co-op ads and other promotions. FREE TITLE SHEETS: Available in limited quantities on request to: Mr. Norris Konheim, Remick Music Corp., 1250 Sixth Ave., N. Y. C. For Your Lobby Bally: “DATE CORNER” Set up a section of your lobby with desk, pens and writing paper and invite the girls to write to the boys who are “always in my heart,” now serving in the armed forces. Theatre handles mailing. Dress up corner with displays, stills and cut-outs. SWEETHEART GAGS ’ Set up sofa outside theatre with boy and girl at opposite sides, apparently waiting for someone. Sign over each reads: ‘I’m waiting for the boy (girl) who is ‘always in my heart’ ++. to see ‘Always In My Heart’. . . we hear it’s swell.” “HEART” TEST Pretty girl in nurse’s uniform with cut-out heart and title on her gown takes the pulses of patrons. She marks pulse rate on heart cutout shown below and ties it to coat button. Cut-out is slightly larger than shown. Back carries ad and theatre imprint. IS MY HEART GOOD! IT REGISTERS Your Pulse Will Quicken as b ove Mal allan ce) SYA WEN ISIN IAN HEART ” Lure ’em in with a Sweethearts’ Night. Promote flowers from your local florist to Present to each lady. Pin flower to card on PRICE: Order from i eee ’ 50 M Steal Economy Novelty -which copy reads. Always In My Heart _. : 225 W. 39th St. Rose . . . compliments of theatre and florist.” Imprint New York City “ALWAYS IN MY HEART” LOCKET PIN! Attractive locket pin is now on sale in department stores, jewelry and specialty shops. Ideal for prizes and ‘Always In My Heart Club” membership pins at $2.00 each. Set of 6 stills showing members of cast wearing pin available. Order ‘Locket Pin Stills” —set of 6—50c— from Campaign Plan Editor, 321 West 44th St., New York City. WINDOW CARDS SUPPLIED TO DEALERS! For information regarding local dealer tie-ups, write to: Miss Brown, Cohn & Rosenberger, 47 West 34th Street, New York City. Pin is red plastic heart with engraved locket. DATE EM UP THIS WAY Distribute cards as shown to all patrons—blue cards to boys, pink cards to girls. Boys who manage to find their opposite number among the girls—and vice versa—are admitted free. Print locally. I'M LOOKING FOR THE ONE"... 4a. Lucky Number: “ALWAYS IN MY HEART! Look for the girl with the pink card bearing the same lucky number. If you find her, you will both be ad who is mitted FREE to see Warner Bros,’ delightful new sweetheart of a star-—GLORIA WARREN—in a honey of a hit ‘ALWAYS IN MY HEART’ Starts Friday — STRAND THEATRE — 7 Days Make necessary changes in copy for pink cards for the girls. NEWSPAPER CONTEST Suggest to newspaper that they set up an “Always In My Heart” column, guided by the local lovelorn editor, in which readers are invited to send in letters telling how they met the ones who are “always in my heart.” Best daily letters win free admission tickets plus locket pin (see this page). TIE-UP SLANTS The title is a natural for local dealer newspaper ads and displays. Base these tie-ups on the banner line: "For the one who is ALWAYS IN MY HEART" Flowers, jewelry, men’s and women’s wear... virtually every type of product can be sold with that slogan. If possible, arrange for fullpage of co-op ads banner-lined by that slogan. PHOTO STANDEE It’s a honey of a display to sell a sweetheart of a star. Full color photographic standee featuring life-size cutout of Gloria Warren available. 36” wide x 45” deep, display is mounted on double-wing easel. Order direct from Superior Studios, Inc., 442 W. 42 St., N. Y. C. Price: $5.75 each, F. O. B. New York. KAY FRANCIS ‘WAT J WUSTON o> ewe owe Shown above is “rough” layout of the display. )