Always in My Heart (Warner Bros.) (1942)

Here's Your Exploitation Bally: TALENT SEARCH Gloria Warren won stardom in this picture because she sings, acts and looks like a million. Possibly, you can start some local girl on her way to fame with your search for talented girls in their teens. In cooperation with dramatic clubs, singing societies, high schools and newspaper, conduct auditions and have final judging done at theatre on opening night. Tie in special trailer (see page 3) with this “Gloria Warren Talent Contest.” GLORIA ON MARQUEE Put your teaser campaign right out on your marquee. Mount cutout head of Gloria Warren from 24-sheet on marquee. Copy: “Watch For Hollywood’s Newest Singing Star!” Starting week before playdate add one new letter of her name until on opening day it’s com ‘MISS MAGIC OF 1942’ The “Knights of Magic,” a foremost national organization of magicians, recently voted Gloria Warren ‘Miss Magic of 1942.” Here’s your local tie-in: Contact local magician’s organization to name Gloria Warren “Miss Magic of (Name of City),” honoring her magical voice. Use still AH Pub A27 (at right) for display in stores selling home magic paraphernalia. Or, plant it in the publication of the local magician’s club. Order still from Campaign Editor, 321 W. 44 M. Katz, president of the “Knights of Magic,” presents trophy to Gloria Warren in honor of her election by the organization as “Miss Magic of : rien Mod COLLEGE HONORS | Upsilon Lambda Phi fraternity recently voted Gloria Warren the “sweetheart of the high schools in Philadelphia” while the “Daily Pennsylvanian,” publication of the Univer. sity of Pennsylvania, named her the univer. sity’s “singing sweetheart.” This is your cue for similar honors locally. Contact high school and college organizations and get them to vote similar titles to Gloria. AND DON’T FORGET... Giant post card in lobby congratulating | Gloria Warren on her debut, signed by patrons, Contest to find localite who most closely resembles Gloria. — Distribute napkins with lip imprints. Copy: | A kiss from Gloria Warren, the sweetheart | of “Always In My Heart.” * j pletely spelled out. St.. N. Y. C.—10c. 1942,” Now Get Your Publicity Going: Gloria Warren a Fifteen-Y ear-Old Bundle of Song and Sunshine! In these days of shortages and priorities, a lucky few are rightly happy. The far-seeing soul who bought himself that new spare tire months ago and Mat 101—15: GLORIA WARREN the golfer who laid in a good supply ofj,golf balls aren’t fretting much}. One man’s shortage is another, man’s gain. Gloria Warren, aged fifteen and alreddy a movie star, hasn’t really thought much about shortages and such. She’s 6 been too busy. A movie actress her age has to go to school, do her lessons and work before the cameras. And when she happens to be a singing star like Gloria, well, there are singing lessons, practicing and exercises, too. But Gloria is lucky to come on the scene when she has. In her first Warner Bros. picture, “Always In My Heart,” which opens Friday at the Strand, she goes a long way to filling a special shortage that was causing concern to many movie fans. It seems like only yesterday that the supply was ample. Fifteen year old singing actresses in that happy day were plentiful. When Mickey Rooney spurned Judy Garland’s affections for some flashy lass from the big town and Judy sang, our hearts like to broke. And who will ever forget little Deanna Durbin with her great big crush on Herbert Marshall, who, of course, was much too old for her? Deanna sang an aria when he left and strong men wiped their eyes surreptitiously in the dark. Even little Miss Kathryn Grayson, fresh as a mountain stream, made us all proud of her when she sang in the high school auditorium and won the prize, or whatever it was that caused us to be glad. But now those days are gone with the endless supply of rubber tires. Deanna has mar ried her real-life beau and built a home in a nice part of town. Miss Grayson has married a leading man, an actor with a moustache and a smart manner. And little Judy, our own Judy, has become the chatelaine of one of Bel-Air’s show-places, poured tea of an afternoon for Joan Crawford and Norman Shearer and Lana Turner. At the town’s brighter spots she has been photographed knee-deep in white fox, lovely to behold, but not the Judy that used to be. In this dark moment arrived Gloria Warren. Veterans rubbed their eyes as she passed. She wore saddle oxfords, and those little socks, a skirt and sweater, and seemed to dance a little as she walked. She was happy, was always humming to herself, thought the world a wonderful place and when you watched her you were sure she was right. A public service was performed the day Gloria was signed. And now that “Always In My Heart” is ready for public view, a day of rejoicing should be proclaimed. There are some shortages a man can face without flinching. New cars? Well, the old one can be fixed up. Those old tires can always be recapped. But a lack of fifteen-year-old girls who can really sing would make life miserable. Gloria Warren has arrived just in time. Formation of Gloria Warren Fan Club. E her mother in the picture. Gloria Warren Sings Four Songs in New Film Gloria Warren, 15-year-old singing sensation, sings four numbers for her debut role in Warner Bros.’ “Always In My Heart,” which opens on Friday at the Strand Theatre. The aria “Uno Voce Poco Fa” from the “Barber of Seville,’ “Carnival of Venice,” “Vieni Sul Mar,” and “Always In My Heart,” the picture’s theme song. That song was especially written for her by Ernesto Lecuona, and Max Rabinowitsh did the arrangement. ’ = orn Mat 205—3¢ ‘ALWAYS IN MY HEART’, the new film opening Friday at the Strand Theatre will introduce to the public young Gloria Warren whose golden voice won her a movie contract. Kay Francis plays Foto Feature Tabloid-size full po% feature on Gloria Wor ren for Sunday mage zine page, for reprint 6 tabloid giveaway: ° for blow-up as lobby display. Used as giv away, back can be ¥ for merchant ads * defray cost.