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EXPLOITATION... 15 WAYS TO GET RADIO
SPOT ANNOUNCEMENTS
EXTRA BUSINESS! station breaks (IS-teconds) and. one-minute
spots—(allowing for live announcements) all on one record . . . exhib requests coming in heavy on this service.
AVAILABLE from your Warner Bros. Exchange — ASK FOR: “Always Together Spot Announcements”.
1 ti or 1
Dublin, Eire, Nov. 12 (AP)—When, Irish legislators would : | like to know, is the honeymoon over?
ar CARI. ac HOW LONG IS A HONEYMOON?
i. It’s an official question because they are deliberating a pill u
ALSO FREE! he| for state construction of dream houses for Irish honeymooners
p} and one provision sayy honeymooners would have to vacate \org wmak ; . Patter ona platter by Bob I jutton and Joyce ‘after a certain perioa* The 1 we “~apropriate $10,000,000 to build the
: UBL Int Associa a e ° ° . ° | cite Set gerard men (EG | et, a aN ) Reynolds . . . informal, title-selling interview, five EW : 0:
ard for use ink H ~=poming with og ; trejcneoe He | TOW . "ORE Wort nes le an gen MIM minutes lona. ORDER “Always Together Hollywood Interview Record” from Campaign on a n ae a ° ae mete When Shel dwonre A mo 2! Plan Editor.
Honeymoon copy is always good for space (see above). Newspaper's Inquiring * Reporter or Question-Answer Box in lobby asks people the always-good question: When is the honeymoon really over?" Answers can be blown up for lobby display.
Also blow up newsclip layout above for use in announcing stunt in lobby. TWO MORE RADIO IDEAS
Get together radio station's program director
and high school dramatic club or other local * * * thespian group for this one — on Sunday morning or other convenient time, there is conducted an informal "Meeting on the Air" where group airs ideas on the "Perfect Sweetheart”.
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“What Goes “Always Together’? — Herald Stunt
Work this one by imprinting backs of heralds, and awarding pass prizes to first 25 Disc jockey dedicates portion of show to ''Sweetcorrect answers brought to theatre. Copy: hearts — everywhere — may they be ALWAYS TOGETHER". Show features special requests
What Goes "Always Together"? ———_____ from sweetheart listeners, playing all sweetheart
tunes. Two popular old-timers, "ALWAYS" and
Pair the Scrambled Objects Correctly and Win "TOGETHER", are theme numbers
Free Tickets to see Warner Bros.' new romantic
comedy, ALWAYS TOGETHER, at the Strand! * * *
dream long miss salt hit door : . stars river rain Bacall stripes fos) ANSWERS: SHOPPERS GUESS : y where smile tears ee salt ond ponder ‘pe For ge ee Ue ey stores only Andy night hale Avacitseind’ Gace! dois ancl ieee BL cain amin ow Tteatures eo a ee shine pepper _— red Amos and Andy night and day and inexpensive items at same time. Fassersby
guess which is which by depositing answer in box inside store. Copy in window reads: "For the $37.50 or the Million-Dollar Budget, Gamble's Can Suit You! See Joyce Reynolds, the Stenographer Turned Heiress in ‘Always Together'— Strand Theatre—Beginning (Date)’’.
Classified Ad sae : Steno Screening ry this teaser Classified Ad under SWEETHEART NIGHT
"Personal Notices" or regular Tie the Joyce Reynolds role in with
Want-Ad section with pass prizes a Saturday ayem screening for Set up opening night as tribute to the longestto best suggestions: married couples — ''The Sweethearts of (Town)'’
stenographers alone... afterward ‘ : —promoted gifts are displayed in lobby week
"WANTED: new word f th i Sivaathesi nay lanausee ee ey fill in comment cards answerbefore opening. Radio station might cover the
do! Urgent! Young couple, very ing the question: "What | would event and as a twist, call for most newlywed pair
much in love and ALWAYS do if | inherited a million dollars". in audience to come up and take a bow. TOGETHER, desperately need
synonyms. Prizes for best sug
If newspaper goes along with it, gestions. Send answers to you've got a key stunt. Order all exploitation mats and stills JANE AND DONN, STRAND". from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York, N. Y.