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ADVANCE LOBBY AND FRONT
LIST IT AMONG THE HOW TO USE COMMENT CARDS
Because this picture is bound to create a great deal of talk — and worthwhile talk, too — you'll want to capitalize on it. Get up a quantity of comment cards with blank lines on which patrons can write their impressions. Here are a few suggestions:
|. When cards pour in, take them to local editor, who may see fit to use the meritorious ones for a story.
2. Mount best ones on lobby board surrounded with stills and billing. Also display them in prominent store windows.
3. Use comments as copy in ads, especially if big shots throw orchids.
4. Make stencil slides and show them in your lobby.
DISPLAY FEATURE STORY
Full page Sunday Feature story included in this book (see page 8 Publicity) can be used for costless lobby display. Just clip it out, mount it, surround with stills, and let your patrons read away. Also print up as broadside giveaways, with back imprinted with large ad.
"Angels With Dirty Faces" has been accl. as one of the important pictures of the. the great pictures of the last decade. Pl
Fame" display in your lobby. Heads of! INFORMATION PLEASE = from the one-sheet or made from blowut Large box is set up in lobby with copy requesting patrons to deposit in: formation about "Angels With Dirty Faces" in your community who have strayed from the straight and narrow. Information is then turned over to local welfare groups who take a hand in reforming the delinquents.
SAINTS VERSUS SINNERS
For an effective lobby display, show blowups of "Dead End" kids dressed as choir boys and match with blowups of
PAT O'BRIEN
e e | ousands of boys who nest WEE Oy JAMES CAGNEY the kids dressed as street urchins. You'll as Father Connolly To the th t choose between crime as “Rocky” id f h hi di | ill | k “Rocky and I were kids | next year MP nopefully dedicated. Sedu € Ges BE get an idea of what this display will loo together! He could run honesty, this Pi the gutter! But I got a ; faster than I...or I might future, too! I’m going like from mat No. 401 on page 3 Pubbe headed for the chair to take what I can get te ° ° now instead of him!” ...until they get mel" licity. Copy: "Saints or Sinners? Pa
triots or Prisoners? What is the future of these ‘Angels With Dirty Faces'?" Order "Special Set of 'Dead =nd' Kids Stills" from Campaign Plan Editor. One dollar for complete set of 12.
‘ANGELS WITH DIRTY FACES
starring
JAMES CAGNEYPAT O’BRIEN
The ‘DEAD END’ Kids HUMPHREY BOGART
Ann Sheridan George Bancroft Presented by WARNER BROS.
NEXT ATTRACTION Starting Friday
This display does a real selling job right in your lobby — It sells the The above illustration shows
picture's powerfully dramatic theme, the big stars, and the fast-paced from the six-sheet and threeaction, as shown by the stills. Heads of Cagney and O'Brien can for a striking and inexpensive be cut out from the one-sheet (see page 15); illustration of the "Dead heads of Cagney and O'Brier End" Kids can be made from a blowup of still AD 59. be cut out and spotted in lob
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