Another Dawn (Warner Bros.) (1937)

eXPLOITATION ) } YOU SHOULD FIND MERIT IN T Make Your Theatre A Good Place To Visit Often This Summer! Managers who strive to keep their theatres filled under all conditions are now making plans to defeat the summer slump caused by old man Hot Weather. ... They go further than change to green lights and cool looking uniforms. They don’t sell the idea of “coolness and comfort” ALONE. They realize that the picture is the IMPORTANT draw — ALWAYS WILL BE! ... On the back cover of this Campaign Plan we have massed about a dozen Warner Bros.’ pictures that will make your theatre a good place to visit often, this summer. HALF MINUTE RADIO PLUGS ADVANCE ANNOUNCER: We are happy to announce that Kay Francis — Glamorous lady of the screen — and Errol Flynn, who recently was seen as the swashbuckling soldier of ‘‘The Prince and the Pauper’”’ are for the first time co-starred on the screen in Warner Bros.’ “ANOTHER DAWN’’— a flaming love story of the desert, coming to the .................. Theatre. The large supporting cast is headed by lan Hunter, Frieda Inescort and Herbert Mundin. Stirring incidental music is by Erich Wolfgang Korngold. ‘““ANOTHER DAWN”’ starring Kay Francis and Errol Flynn opens at the ................ A Meatre Ones OPENING DAY ANNOUNCER: Today is the day! Kay Francis and Errol Flynn — starred together for the first time —are at the Oe Coy eee Theatre in Warner Bros.’ “ANOTHER DAWN” . .. the most brilliant vehicle of their careers! Supporting the stars are lan Hunter and Frieda Inescort. Incidental music is by Erich Wolfgang Korngold. “ANOTHER DAWN” is a flaming story of desert romance... A lifetime of love in one fleeting moment ... An eternity of devotion in one tender kiss!) Go tothe i... .22. Theatre, tonight to see Kay Francis and Errol Flynn in “ANOTHER DAWN.”’ CURRENT ANNOUNCER: “ANOTHER DAWN,” the Warner Bros. picture starring Kay Francis and Errol Flynn is drawing record audiences to the ...................... Theatre. These two beloved stars are seen together in “ANOTHER DAWN” which is said to be the most compelling vehicle of their careers! It is a flaming love story of the desert with hauntingly beautiful situations and scenes . . . reaching emotional heights and a climax of thrilling and unexpected grandeur. “ANOTHER DAWN” is a picture that will linger in your memory forever! Join the crowds at the ................ Theatre. See ‘‘ANOTHER DAWN”’ now! ‘Page Fourteen DISPLAY NAMES Kay Francis and Errol Flynn are teamed for the first time in this film. Give the two names the largest display possible. Concentrate your selling of these two box office names on marquee flasher. Kay Francis and Errol Flynn have just recently appeared individually in outstanding hits and the fans will accept this production as a double treat. MUSICAL SCORE Erich Wolfgang Korngold who wrote the musical score for “Another Dawn”’ is the recipient of the Academy Award for his score on ‘‘Anthony Adverse.” This should get space in the papers if you make a special effort to “sell”? the idea to your editors, and music schools, prominent music teachers and your music critic. FLYNN'S BOOK Tie up with local book shops on Errol Flynn’s book, “‘Beam Ends.” Plug book as a thrilling story of. his personal adventures; dress window with stills of Flynn and scenes from ‘“‘ANOTHER DAWN.” Still No. PUB A132 is especially good for tie-ups. Scene shows Flynn reading his book. 930 SEVENTH AVENUE STUDIO STYLES DEALER CAMPAIGN STILL STRONG Blow-ups and newspaper mats of this illustration have been prepared by Studio Styles which they will send to any dealer who wishes to co-operate in this tie-up. It’s certainly worth your while to make “contact” with youn local dealer, arranging for window displays or newspaper advertising, or both. Contact ‘‘Studio Styles’’ dealer in your town so that the proper tie-up can be arranged. If you need a list of local dealers or any other infor mation, write direct to: Arthur J. Scuville STUDIO STYLES, Inc. LEAD CONTEST Conduct a search for the perfect leading man to play opposite Kay Francis, and a leading lady to play opposite Errol Flynn. Fans suggest their choice and reasons. Try to get one of the newspaper critics to act as judge. Use art layout of players who have appeared opposite Francis and Flynn in their previous films. ‘“Stolem Holiday”’ and ‘‘Green Light’ are the last ones. FAMOUS TEAMS Contest to recall famous movie teams:— Place a box in prominent spot in your lobby. Patrons submit lists using either coupon planted in local paper or house program, or blanks supplied by usher. Be sure to get across the story in your advertising of this contest that this is the first picture teaming Errol Flynn and Kay Francis. FEMALES VIE Capitalize on the feminine appeal of Flynn in uniform by sponsoring a guessing. contest for the ladies. Display stills of Flynn in the uniforms he wore in ‘‘Captain Blood,” ‘“‘The Charge of the Light Brigade,’’ etc. Offer prizes of autographed ‘‘Fan Fotos’’ to correct guessers. NEW YORK CITY