Another Dawn (Warner Bros.) (1937)

LET LOBBY SELL FILM = ea get ali sake \ nee De your artist fix blow-ups of Errol Flynn and Kay Francis. Disc is SN clock driven causing heads to ap< % A pear from behind a compo board ““horizon.’’ A colored lamp attached to back of disc throws a slowly changing glow over the Z whole lobby. Scene stills or more blow-ups are used on the remaining portion of the disc. Display can be varied by having lights go on and off. LOBBY STUNT Have your artist fashion a facsimile of an English coin about three feet in diameter. Attach the “coin” to a revolving pivot in the lobby. A baby spot is focused on the shiny revolving surfaces causing reflections to be thrown in all directions. Cutout figures, intent on the outcome of the toss, are arranged about the ‘‘coin.’’ Above the display in large letters place copy illustrated. SS INE MANS FATE ssi THE TOSS OFACOM “DAWN DESERT SCENE A life-like reproduction of a scene from the film may be constructed in your lobby in the following way. On a strip of canvas on the lobby floor spread a thin layer of ordinary white beach sand. On the sand fix a cut-out figure of Errol Flynn in firing position behind a machine gun. TRIANGLE Here’s a new angle for the eternal triangle. Hang papier mache triangle on horizontal plane with heads of Flynn, Francis and Hunter in each angle. Model plane in center with copy; “‘Death rides this plane to solve three fates.” MUSEUM DISPLAY A lobby display of the odd weapons used in desert warfare is always an eye-appealing instrument. Odd pieces might be borrowed for the occasion from museums and private collections. VITAPHONE SHORTS EXPLOITATION HESE LOCAL PROMOTION IDEAS SELL SHOW AT BEACH During the warm days you will want to remind beach enthusiasts that you are playing this picture. So we’ve suggested these stunts which can be put to work without much effort or expense. ON SAILBOAT Borrow or rent a sailboat for a few days. Bannered with title, stars and playdates, everyone at the beaches will be attracted to this unusual bally. Sail close to shore where the bathers are the most numerous. You might get permission to hang a wall banner on a raft or on a float near the boardwalk. BEACH UMBRELLAS Umbrellas on the beaches can be put to work as miniature billboards. All you have to do is to have one of your boys arrange to attach banners with proper plug. A few passes will do the trick. People who own beach umbrellas might be willing to let your artist stencil your ad on top. VIA P. A. SYSTEM Make use of the P.A. system used by many beaches. Get your film plug across to the bathers as many times as possible. CONCESSION MANAGERS Be sure to contact the managers of the various concessions and try to arrange tie-ups with them. Might supply them with imprinted napkins and drinking cups. And you could get permission to tack up a few window cards on waste baskets, poles and refreshment stands. “Another Dawn Sun-_dae”’ featured at all soda fountains should help. KAY FRANCIS—FASHIONS Check these reminders for your campaign featuring Kay Francis as the screen’s best-dressed actress. They have all been used successfully on previous pictures starring Kay Francis and can be put over at very low cost. FASHION SHOW Get the co-operation of department store or dress shop and hold fashion show on your stage or in lobby. DRESS DESIGNING CONTEST This can be put across with the co-operation of a large department store and newspaper. Winning dress design should be called the Kay Francis Model. “JACK DENNY” (Melody Masters). Lilting tunes by the famous Jack Denny aggregation that will brighten any program. (10 minutes—No. 2515) “PORKY AND GABBY” (Looney Tunes). Porky at his funniest in a fast moving round of grand comedy entertainment. (7 minutes—WNo. 2810) @ “SOUND DEFECTS” (Broadway Brevities). Irene Delroy, popular star of stage and screen, and Rufe Davis, outstading hill-billy comedian, co-star in a sprightly musical. (20 minutes—No. 2030) “DOUBLE TALK” (Vitaphone Novelties) . his famous side-kick, of quips and chatter. “ZULULAND” (Broadway Brevities) . Sybil Jason, supported by Jane Wyman, Carlisle Moore and West Coast all-star cast. (20 minutes—No. 2006) “VAUDE-FESTIVAL” (Big Time Vaudeville). Joe Biviano, Bob Dupont, Ross and Bennett, Fritz and Jean Hubert. (10 minutes—No. 2611) “*UNCLE TOM’S BUNGALOW’’ (Merrie Melodies, Tech.). A load of laughs in an ingenious burlesque of Uncle Tom’s famous Cabin. (7 minutes—No. 2211) Edgar Bergen and “Charlie McCarthy,” in a ‘‘dialogue’”’ (10 minutes—No. 2711) PERFECT ENSEMBLE Through your local newspaper let the fans choose a complete outfit for Kay Francis. INVITE EDITORS Should result in a batch of extra newspaper breaks if you were to invite the fashion editors to a special screening. FASHION STILLS For an inexpensive lobby display or for special breaks in local papers, we have made available a specially selected set of 1937 SUMMER FASHION STILLS posed by Kay Francis. Cost only 85c for set of 10. Order from Campaign Plan Editor, 321 West 44th Street, New York City. Page Fifteen