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THE INSIDE STORY OF ANTHONY ADVERSE
(READING TIMMS. 1 MINUTE AND 3 SECONDS)
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| SALIE FACTS ABOUT THE GREATEST L TERARY PROPERTY OF MODERN TIMES— TO SHOW YOU WHY IT’S THE MOST PRE UBLICIZED SHOW YOU'VE EVER PLAYED. |
From the time “Anthony Adverse” was first published up until this writing — over 3,000,000 people have read the novel. In addition, practically every newspaper in the country has devoted more space to it than to any other book published during the past ten years.
Hailed by press and public as the outstanding literary contribution to this generation it has become the biggest-selling novel of modern times, topping the best-seller lists in every important territory for two uninterrupted years.
When announcement was made that Warner Bros. were going to bring ‘Adverse’ to the screen, it occassioned the opening salute to the biggest barrage of publicity ever given a motion picture. Newspapers, magazines and radio proclaimed it as truly big news.
Every happening connected with. the actual production was good copy. From the scrupulously careful search for the perfect cast to the final cutting, a steady stream of facts about the show were featured by editors. The trade press and Hollywood correspondents were the first to definitely record ‘Adverse’ as an unparalleled screen achievement. Their usual caution against the excessive use of adjectives was forgotten as they raved about the remarkable transference of the book’s 1224 pages of globe-girdling glamour, color and thrills — into 412 scenes enacted by 2,648 players—in 2 hours and 15 minutes.
That’s why when you talk “Anthony Adverse” you’re talking about something of tremendous interest — something already pre sold.
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