Anthony Adverse (Warner Bros.) (1936)

he" EXPLOITATION The fact that the first and last names of the hero begin with the same letter of the alphabet—Anthony Adverse—is the basis of the following questionnaire on other famous characters, real and fictitious, who are twin-initial people. Offer ducats to first twenty persons to send in identifications and you're set. 1. Anthony Adverse Hero of Hervey Allen Novel . Abigail Adams ....Wife of Pres. Adams . Alexander Agassiz American Naturalist Ben Bernie ............... Radio Entertainer Brian Boru ............ Mythical Irish hero Billie Burke Widow of Florenz Ziegfeld . Ballington Booth Salvation Army Officer Calvin Coolidge ............ U. S. President Charles Chaplin ..... Movie pantomimist . Claudette Colbert ........ Screen actress . Christopher Columbus ......... Explorer . Clarence Chamberlain Famous Aviator eee GA ee British Actor . Clara Cluck ...... Walt Disney character . Dudley Digges Stage and screen actor . Daniel De Foe Author of “Robinson Crusoe” 17. Donald Duck ....Walt Disney character NAUVARWH ADAVhwWNw—OO@ 18. Edward Everett ....... American orator 19. Edward Elgar ............ British composer 20. Edward Eggleston .... American novelist 21. Emma Eames ..... Famous opera singer 22. Freidrich Froebel Founder of kindergarten 23. Ferdinand Foch French World War commander 24. Guiseppe Garibaldi ....... Italian patriot 25. George Goethals Builder of Panama 26. George Gissing ............ English essayist 27. Henry Hudson Discoverer of Hudson River 28. Helen Hayes ..... Stage and screen star 29. Hugh Herbert .......... Screen comedian 30. Harriet Hosmer ..... American sculptor 31. Hans Holbein ............ German painter 32. John Jay ........ First U. S. Chief Justice 33. Joseph Jefferson Great American actor 34. Jerome Jerome ......... English humorist 35. King Kong ....Fictional movie character 36. Lily Langtry ....Famous English actress 37. Marilyn Miller ..... Musical comedy star 36. Clvesr One... Novelist 39. Romain Rolland ...__. French novelist 40. Mickey Mouse .... Walt Disney character 41. Sydney Smith ....... Famous English wit 42. Sarah Siddons .......... English actress 43. Woodrow Wilson ....... U. S. President 44. Walt Whitman ............ American poet 45. Wilbur Wright ............ Flying pioneer | 46. Walter Winchell _. ....Columnist 47. William Wordsworth ....... British poet 48. Warren William .............. Movie actor 49. Grace George ............ Broadway actress 50. Laura La Plante ............ Screen actress CONTEST ON THE ALLENS Contest is based on famous people named Allen, and could be used as newspaper, lobby or program stunt. 1. What Allen wrote “Anthony Adverse’? PS Ate eee ES, Hervey Allen 2. What U. S. President had Allen for his Middle name? ........... Chester Allen Arthur 3. What Allen commanded the “Green Mountain Boys’? .................. Ethan Allen 4. How did Seegar, author of “I Have A Rendezvous With Death," spell his first MT. ae Alan Seegar 5. What Kentucky Allen wrote ‘The Choir Invisible”? James Lane Allen 6. What famous American poet had “‘Allan” as his middle name? Edgar Allan Poe 7. What Allen is the Dumb Dora of _ SS ere 5 Gracie Allen 8. What Emporia, Kansas journalist has an Allen in his name? William Allen White 9. What Allen conducts a radio amateur |) ee re eee Fred Allen 10. What former Broadway Shakesperean actress had the name of Allen? Viola Allen Page Siateen a) CONTESTS & RADIO TWIN-INITIAL CONTEST IDEAS STILL FOR IDENTIFICATION CONTEST ‘Still at left could easily be worked into novel identification contest. Idea is for patrons to figure out the names of as many stars as possible out of those shown in the composite. Probably nobody’ll know all their names, but, just in case, we suggest you ‘limit your prizes to the first 20 correct answerers. If you'll notice, illustration has each player numbered, so that you'll know how to handle your blow-up. And if you look below, you'll find all the answers. Still is No. A.A. 581, available for 10c from Cam paign Plan Editor, 321 West 44th Street, New York City. ANSWERS 1. Olivia de Havilland 15. Billy Mauch 29. Pedro de Cordoba 2. Tola Nesmith 16. Edmund Gwenn 30. Fredric March 3. Louis Heyward 17. Scotty Beckett 9h ee Gis 4, Olivia de Havilland 18. Olivia de Havilland 32... Gecuine S-Mitea 5. Fredric March 19. Fredric March 33. Claude Ra; 2 : . Claude Rains 6. Claude Rains 20. Leonard Mudie 7. Fredric March 21. Pedro de Cordoba 34. Pedro de Cordoba 8. Gale Sondergaard ‘22. Claude Rains 35. Donald Woods | 9. Anita Louise 23. Stefi Duna 36. Marjorie Gateson 10. Pedro de Cordoba 24. Ralph Morgan 37. Alma Lloyd 11. Walter Kingsford 25. Rollo Lloyd 38. Addison Richards 12. Fredric March 26. William Ricciardi 39. Clara Blandick 13. Edmund Gwenn 27. Fredric March 40. Henry O'Neill 14. Scotty Beckett 28. Joan Woodbury 41. Akim Tamiroff SPECIAL BALLYS FOR RADIO USE Stunts described below are radio items to be used in supplementing the prepared plugs found elsewhere in this book. In many cases you'll probably be able to promote the time, so when looking over ‘em, figure out which ones will soften station manager’s heart. PLUGS FROM REVIEWS | Trade, national and local reviews are all possibilities for spot announcements. Just pick out the highlights from a few of them, add a little copy telling folks that you're showing fiilm, and you're all set. TEASER ANNOUNCEMENT Maybe you'll find it worth your while to spot a few teaser announcements way in advance of opening. Just a few words between programs, like “Anthony Adverse is coming.” or “Watch for Anthony Adverse.” PLUG DURING NEWS FLASHES If local station broadcasts news flashes, you might get a few words about show in their program. Something like: “Flash! Police were called by the man agement of the Strand Theatre to handle the record crowd which turned out for the premiere of Anthony Adverse.” BROADCAST OPENING It probably isn’t necessary to remind you of the advantages of broadcasting your big opening. If you decide to use the stunt, which has proved quite successful in the past, be sure to have somebody at your theatre who'll recognize all the big shots and get them over to the mike to say a few words. CRITIC AIRS REVIEW If motion picture critic of paper is willing, let him broadcast his review on film immediately after opening. Of course, his paper has the benefit of publicity over the air, and you have all the fans hearing the raves.