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You all know what a swell boost your show gets when the Lux Company gets in back of it with a tie-up. So be sure to take full advantage of their tremendous co-op promotion on this picture. Two ads, running 500 and 1000 lines, will appear in 32 of the country’s largest papers, with a combined circulation running well into the millions. j : [ Ads will be spotted right around your playdate, so that you will get maximum benefit. To get the most out of “ these big space splashes, we suggest that you tack on underliners calling attention to your theatre and playdates. Here’s a list of the papers in which ads will appear:
500 line ad: Denver, Colo., POST Richmond, Va., NEWS LEADER Albany, N. Y. NEWS Detroit, Mich., TIMES St. Louis, Mo., STAR TIMES Atlanta, Ga.. JOURNAL Des Moines, Iowa, REGISTER TRIB. San Francisco, Cal., CALL BULLETIN ee ee Indianapolis, Ind., TIMES Salt Lake City, Utah, TEL TRIBUNE a. a + 2 Kansas City, Mo., STAR TIMES Seattle, Wash., TIMES
ooklyn, N. Y., EAGLE Memphis, Tenn., COMM’L. APPEAL Washington, D. C., TIMES Buffalo, N. Y. NEWS Milwaukee, Wisc., NEWS : Charlotte, N. C., OBSERVER Minneapolis, Minn., JOURNAL 1000 line ad: Cincinnati, Ohio, POST Oklahoma City, Okla., OKLA. TIMES Hollywood, Cal., CITIZEN NEWS aes Chicago, Ill., AMERICAN Omaha, Neb., WORLD HERALD Los Angeles, Cal., HER. EXPRESS Cleveland, Ohio, PRESS Philadelphia, Pa., LEDGER Los Angeles, Cal., EXAMINER
Dallas, Texas, NEWS Pittsburgh, Pa., SUN TELEGRAPH New York, N. Y., NEWS