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Be on the look-out for
THE BIGGEST MAGAZINE AD.
VERTISING CAMPAIGN EVER
GIVEN A WARNER FILM!
“ili
@ THE SCREEN MARCHES ON--inio a new “evelte” of vast, robust, heroic drama, led by the company which introduced talking pictures and musical pictures, and which has just produced The Story of Louis fasteur” and“ I he Green Pastures.” Now, in studios specially enlarged for this expanded program, WARN) K Bros, will embark upon the new cinema season with a serics of productions that will eclipse all past efforts, beginning with
ADVERSE
Starring, In a Cast af 2,648,
Fredric MARCH
With OLIVIA de HAVILLAND ANITA LOUISE DONALD WOODS EDMUND GWENN-CLAUDE RAINS LOUIS HAYWARD .Steffi Duna Gale Sondergaard Billy Mauch Akim Tamiroff + Ralph Morgan Henry O'Neill Directed by MERVYN LEROY
e
NTHONY”
From the World-Famous Novel by
HERVEY ALLEN if ‘
Brilliant as it is, “Anthony Adverse” is but a prelude to a steady succession of other extraordinary films coming from Warner Bros.— MARION DAVIES and CLARK GABLE in “CAIN AND MABEL” o” sy a E of the LIGHT BRIGADE” wale ERROL FLYNN & OLIVIA de HAVILLAND
“G a LIGHT —From the Celebrated BestSeller by Lloyd C. Douglas
KAY FRANCIS in “GIVE ME YOUR HEART”
Aff the tamaltugus adventure and world-girdling sweep compacted in the 1.224 payes and 495,000 words of the gargantuan book, have been di miraculously preserved in the 412 scenes and two and onequarter hours of this predominant screen achievement.
Appearing in Liberty Magazine
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ANTHONY PVERSE
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Ww WARNE " pnos. PICTURES
GABLE g aad CLARE MARION DIATIES Ov MME YOUR HEART
se Ve bent ha — _. name the Cehebworee serene (tv de Bert “GnEt nc ae” vant \ “CHARGE of Oe
Appearing in Town and Country, Stage, Time and New Yorker
gay AND Malet
WARNER S808.
20 of the most influential all-class consumer magazines will carry the biggest advance ad smash you’ve ever had. Breaking right around release date, they sell your show to over
27,899,863 readers.
Four of these ads have been reproduced here to give you an idea of the force with which they tell your story. Following is the list of periodicals in which they will appear:
NATIONAL PUBLICATIONS
Se Collier’s Weekly. ... Fortune ;
Grade Teacher
Liberty
New Yorker. ae Stage
Time j Town and ieuniey
FAN MAGAZINES
Film Fun — Screen Romances .. . Movie Mirror
Modern Screen
Motion Picture
Movie Classic .
Picture Play. ; Screen Guide .....
ian Sloverse
HERVEY ALLEN
FREDRIC ‘MARCH
ouvia bg HAVILLAND S hie
S01 Dens ake Sondergunet « Bilty Memb © Anim } Beacy Mee!
f A Directed by MERVYN LiROY mt
Appearing in Grade Teacher and Parents’ Magazine
On Stands
. Aug. 20th . Aug. 28th
Sept. Ist.
Aug. 15th Aug. 19th Aug. 13th . Aug. 25th
Sept. Ist .
Aug. 14th
Aug. 3lst .
Sept. Ist Sept. Ist Aug. 25th Sept. Ist Aug. 25th Aug. 28th Sept. Ist Aug. 25th
ares WAR 2 ™ = 4 a Cn so — voy a st
jenpetiat! Theaters Themest Sacre e Chil Sheil, Prarnt Te WARNER BROS. PICTURES |
Appearing in Fortune and
Date Issue
September Sept. 5th September September Aug. 29th Aug. 15th September September Aug. 17th September
October October October October October October October October
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Boys’ Life