April Showers (Warner Bros.) (1948)

Look over that list of tunes below=-they re all in the picture-and go to work like this: MUSIC STORES “April Showers" is the only number being published, so hit the biggest music outlets with stills and copy cards to make window or counter displays around that one number. 2) HOUSE-BREAKS Play "April Showers" over p.a. system in lobby at all housebreaks and out front play it solid. +) SOUND TRUCK BALLY Sound truck with 24-sheets on sides tours town and environs playing ''April Showers'' and other tunes. MAN-IN-STREET BROADCAST Radio station tie-up has contestants guessing tunes from "April Showers" after just a few bars. DISC JOCKEYS Pack some recordings of the tunes in the picture under your arm, wear your best smile, and get the platter-spinners using them regularly. BAND NIGHT CLUB STUNT Local boniface has band play tunes and guests are asked: "Can you identify this song with a month of the year in the title, like ‘April Showers,’ of course." “June in January" "September Song" "'Maytime” "Will You Love Me "April in Paris’ In December" AMATEUR NIGHT Great chance to get out all the amateur talent in town: singers, dancers, joke-tellers. Promote prizes for winners. (Contact Campaign Plan Ed. or Warner Bros. field rep. for cooperation). Il Favorite Songs! “April Showers” (Title Song Only Published by Harms. Inc.) “Moonlight Bay’ “Cuddle Up a Little Closer’ “Black & White Rag” “Pretty Baby” “Are You From Dixie’ “Every Little Movement” “Put On Your Old Gray Bonnet” “Carolina in the Morning” “Strolling Thru the Park” “Mary, Yowre A Little Bit Old Fashioned’ INTERVIEW RECORDINGS Three separate interview recordings with stars Jack Carson and Ann Sothern, and kid star Bobby Ellis, are great for your radio campaign. Each about five minutes long and a welcome bit for any alert program di rector. Make sure he hears them. Order “April Showers Hollywood Interview with Carson” (or Sothern, Ellis, or all! Be sure to specify!) From Campaign Plan Editor, Warner Bros. Pictures, 321 West 44th St., New York 18, N. Y. Pe S ) SPOT ANNOUNCEMENTS One-minute spots (with time for local tie-in) and |5-second station breaks (five seconds for your theatre mention)—all on one platter. Big-time handling, real sellers, these , spots are ‘musts’! f Order “April Showers ee Spot Announcements’’ from any Warner Bros. Exchange. =D INTUTE THE STORY Vaudeville was riding high in San Francisco in 1912. However. June (Ann Sothern) and Joe Tyme (Jack Carson) have trouble getting bookings because their act is stale. Their young son, Buster (Bobby Ellis), who is away at military school, turns up unexpectedly and wants to join the act. The lad is a natural performer and the Three Tymes meet with success. In Portland, they share billing with Shay (Robert Alda), and his girl act. New York beckons and the Tymes head for the east. The Gerry Society interferes with Buster working on the stage, and his parents try to pass him off as a midget. This fails and the mother and father return to their old act. Joe takes to drink as their fortunes fade. They return to the West Coast. Shay replaces Joe in the act and the new offering goes over big, but June and Buster never feel right without Joe around. Shay, who has always been interested in June, asks her to divorce Joe and marry him, Buster overhears this and goes to his father to tell him. But he gets nowhere with Joe, who is now living in the Barbary Coast section of Frisco. Meanwhile an agent offers the Three Tymes a spot in his musical but Shay is to continue in Joe’s position. On Christmas Eve, Joe takes a present to his family at their hotel, walks in to find Shay beating Buster. He knocks Shay out, goes back in his old spot in the act and on to greater successes as a headline performer. RUNNING TIME: 94 MINUTES SSB SRR REESE SREP RRR Fam me ss > lll AT III 8