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SB FEATURES FOR WOMEN’S PAGES
PENNY EDWARDS, pert screen newcomer currently in the Warner Bros. musical hit, “April Showers”, models “The Mad Hatter” outfit from del Mar Sportswear. Of finest cotton, the blouse is apple green, skirt deep green, with white pique wing collar.
Mat No. 688-101-X
Pretty Girl Bally
Find local store featuring that brand-new umbrella product with the small transparent window (isinglass insert) for better vision when carrying open umbrella. On first sunny day—send pretty girl (or girls) around town dressed for rain—they carry open umbrellas — distribute | throwaways imprinted:
Rain Or Shine
It's Clear I'm Going To See
“APRIL SHOWERS”
Friday at the Strand
Gingham Returns
FOR WARM WEATHER chic, an old favorite — crisp, starched gingham — is back in the headlines. Here Ann Sothern, pretty star of Warner Bros.’ current musical hit, “Apri! Showers”, models a blue-and-white checked gingham blouse that features ruche-like collar and cuffs, and deep bib-front, of white, eyeletembroidered batiste. The matching skirt is four-gored.
Mat No. 688-201-X
—f -$—
Pick Town’s
“May Flowers”
Full-page, 4-colors— N. Y. Times Magazine, March 7th and 14th.
This idea went great in a number of spots on "My Wild Irish Rose." You and department store sponsor
Here's What To Do:
1) Set window and counter displays with local Labtex and
town-wide competition to Junior-Deb outlets;
discover local sextet of May Flowers — newspa
2) line up all rainwear window per prints photos one to . a ike
in department stores—copy:
"APRIL SHOWERS'?— LET IT POUR!
You're Pretty as a May Flower
two weeks in advance of opening —readers select daily winner—all six girls are crowned (Town's) May Flowers onstage, opening night — cooperating store in (Rainwear). donates prizes.
a pe
See Warner Bros.’
"APRIL SHOWERS" at the Strand—
A Cloudburst of Song-Splashed Fun!
Pipes Hats Kitchenware
JC-153 MS-46 RA-Pub. A55
LABTEX-JUNIOR DEB AD
‘Madame Butterfly’ |
os
SUBTLY FLATTERING in beige and forest green is this attractive print blouse, one of a series of opera-inspired Rojay prints. The pretty model is Mary Stuart, currently in
Warner Bros.’ latest musical hit, “April Showers.”
Mat No. 688-102-X
Art and type available as mats— order all Exploitation Mats by number direct from National Screen Service.
Dresses Sportswear Freshy Playclothes MS-18 JC-176 J-700