April Showers (Warner Bros.) (1948)

Two Mats to use as |) Feature Page gag; 2) Imprint (with date credit) for throwaway; 3) Blow-up for lobby laugh-getter. Order Mat 688-103-X THE ‘NEW LOOK’ FOR MEN Jack Carson Demonstrates Jack Carson, popular star of screen and radio, offers his daring and original answer to the problem of longer skirts for women — to wit, shorter pants for men. The husky actor, currently starring in Warner Bros.’ hit musical, “April Showers,” is convinced that the current downward plunge in women’s hemlines is a dangerous fashion threat. It was Carson’s firm conviction in the matter which inspired him to create the ‘‘new look” in trousers, in the hope of dissuading sister fashion experts from carrying the whole thing too far. Left: Jack Carson wears an attractive model featuring the new, abbreviated trousers—his own daring design. MARLBORO **Nothing there” 99 ~ fap... tap Order Mat 688-301-X HOLLYWOOD MAGIC! Presenting S. Z. Sakall in an Extraordinary Demonstration of Prestidigitation—With a Very Neat Trick! (Her name's Mary Stuart. They're in Warner Bros.' big new musical hit, "April Showers’’.) “PRESTO!”’ TE TE Me Tn Te TOU Ure ees UMBRELLA BALLY Three gals—each carrying closed umbrellas— walk through town together. At regular intervals they stop, open umbrellas in turn. Copy for each: (1) "APRIL SHOWERS"; (2) "Starring JACK CARSON ANN SOTHERN"; (3) "Strand Friday." Staff Dresses Up Rainy weather garb for house staff is easy to handle. Armbands plug playdate. SHIRTS CAMPAIGN TIE-UP Starting March |5th—and run Giant Umbrella How about a giant revolving umbrella over your boxoffice? Make it from compo board. CAR CARDS 2 : ALABAMA FLORIDA Omaha ning straight through to June!— Riskiaihen Miaieetee bk NEW JERSEY Marlboro Shirts launches a giganMobile GEORGIA Stee ias Shae tic coast-to-coast campaign covARKANSAS Se: NEW YORK ering key cities across the country Little Rock = : Albany-Cohoes-Schenectady ndianapolis <f and including the posting and CALIFORNIA rene Sit Binghamton wide distribution of 24-sheets, eee LOUISIANA ie Nuegeale Long Beach New York City one-sheets and car cards—every New Orleans : . Los Angeles MICHIGAN Rochester one punching out credits to Jack Pasadena-Altadena-Monrovia Deteoit Syracuse Carson and "APRIL SHOWERS"! San Diego Utica San Francisco ere Sty) : : MINNESOTA OHIO Check lists (right) to see what's San Jose—Santa Clara Minneapolis—St. Paul Cincinnati, (includes set for your town—then get to COLORADO MISSOURI No. Kentucky) your Marlboro outlet for tie-in Denver Kansas City Cleveland with your playdate. DISTRICT OF St. Louis Columbus COLUMBIA NEBRASKA OKLAHOMA Extra one-sheets and car cards Washington Lincoln Oklahoma City available to exhibitors—FREE—in limited quantities. Write to: 24-SHEETS Birmingham, Ala. Little Rock, Ark. Buffalo, N.Y. Mr. S. A. Levyne, South Bend, Ind. Los Angeles, Calif. Houston, Tex. Se aes: Evansville, Ind. San Francisco, Calif. Newport News, Va S. A. Levytie Advertising, Duluth, Minn. Saginaw, Mich. Seattle, Wash. 343 St. Paul Place ? ONE-SHEETS Baltimore, Md. Boston, Mass. Chicago, III. Philadelphia, Pa. New York, N.Y. OREGON Portland PENNSYLVANIA Pittsburgh TENNESSEE Memphis TEXAS Dallas El Paso Fort Worth Galveston Houston San Antonio UTAH Salt Lake City WASHINGTON Seattle WISCONSIN Milwaukee Wheeling, W.Va. Milwaukee, Wis. Upper Darby, Pa. Screen as Set of |3—or individually by number. ORDER: "Window Stills No. ¥ Haberdashery Volupte Compacts Beauty Parlor SS-41 PE-Pub. 84 688-588 Milk SS-Pub. Z “ NOTE: Sothern-Carson gag still 688. ean (rl for rainwear window! Jewelry Men's Wear 688-578 RA-46 Got A Fountain? lf you have a fountain in your lobby, the above illustration suggests another use for it. A length of 14” pipe attached to the nozzle acts as the umbrella handle, with the water coming out on top and dripping down over the umbrella. Cutout drawings from ad blowups spotted around the fountain complete the display. ONE-SHEET Cutout Rainwear 688-543 11