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FOOTLIGHT
5-Day Newspaper Contest HIC Sells Film's Success Story no} CONTEST
Warners’ “Arsenic and Old Lace” was adapted from the popular stage play of the same name which ran for more than four years on Broadway and for years on the road. This contest emphasizes your consistently high quality product, selling “Arsenic” as another Warners’ success which had its origin behind the footlights. Arrange for contest to run for 5 days in local newspaper, at least one week in advance of your playdate. Your lead story follows:
‘REMEMBER WHEN ......?
Probably no other subject is more likely to induce nostalgia than talk about the theatre and its past hits. And nothing can beat the immense satisfaction to be gained when you suddenly remember that elusive title of a hit of yesteryear. On the theory that everyone loves the theatre as much as he does, your sess Contest Editor brings you FOOTLIGHTthis contest which comTO-FILM bines fun, nostalgia and a CONTEST chance to test your theatri3rd DAY—Ann Sheridan and Monty Woolley in (-.. -_______) oe ad cal memory.
Warner Bros.’ new comedy hit, “Arsenic and Old Lace,” was based on the tre; mendously successful stage “1 nf BE TO-FILM play of the same name, oh : CONTEST written by Joseph Kesselring and produced for a Broadway run of more than four years by Howard Lindsay and Russel Crouse. But “Arsenic and Old Lace” is just one of many successful screen hits which had their origin behind the footlights instead of before the kleigTignts. Stéivting teddy, this newspaper will reproduce here well-known scenes from screen hits based on former stage plays. There will be five (5) in all. If you
can name all five correctly, Ist DAY—Bette Davis and Gig Young in (___ ) guest seats will be yours
for (Name of City) opening of Warner Bros.’ ‘Arsenic and Old Lace,” at the FOOTLIGHTStrand Theatre. In case of TO-FILM tie, winners will be decided CONTEST on the basis of the best letter of 25 words or less stating why you want to see ‘“Arsenic and Old Lace.” Stir up your memory and : have some fun. Start now a Be aot FOOTLIGHTby filling in today’s answer. NT TO-FILM CONTEST S
4th DAY—Rosalind Russell and James Stewart in (___ ee
ANSWERS: Ist DAY: “Old Acquaintance” 2nd DAY: “Janie” 3rd DAY: “The Man Who Came To Dinner” 4th DAY:
“No Time for Comedy”
5th DAY: “Arsenic and Old Lace”
as *
2nd DAY—Joyce Reynolds in (
Have newspaper set captions. Everything else on one mat. Order ‘Arsenic'’ Contest Mat 502B, 75c, from Warners’ Campaign Plan Editor, 321 W. 44 St., New York 18.
BCA RIEISOARS 0 FE RET RER EE Sie ake nates aT rece SOON OAL OT aes ER 5th DAY—Cary Grant and Raymond Massey in (.... tea)
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