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RESISTOL STARS JACK CARSON IN 4-WAY HAT PROMOTION
Resistol Hats are featuring Jack Carson, with credit to “Arsenic and Old Lace,” in counter and window cards as illustrated at left. These cards can form the basis for window and counter displays in local Resistol outlets. Illustrated (right) is a full-page ad which appeared in various trade papers including Hat Life Magazine, Men’s Wear, and others. Also available, free, in limited quantities are 2 ad mats (not illustrated) for use by local Resistol Hat dealers as newspaper insertions. The sizes are: 1 Col. x 8” (112 lines); and 2 Col. x 8” (224 lines). 4-page insert folders featuring Jack Carson and other Warners’ stars with space for local dealer’s imprint are also available. Additional copies of this folder are available, free, in moderate quantities. For display cards, ad mats and insert folders as described, write to:
Mr. Irving Pierce, Advertising Manager, Byer-Rolnick, Garland, Texas
A Stunt-a-Day CARTOON FEATURE FOR
ce Ecy Ways: | NEWSPAPER INTEREST # HESS measy oe y: on | Use this popular feature a your local ene x blow up and color e
for lobby display. Available as 2-Colunm mat. Order “Arsenic” Cartoon : “ Mat No. 201B, 30c, trom Warner Bros.’ Campaign Plan Editor, 321 W. be distributed among local res
44 St., New York 18, New York.
Berry Contest
The common variety of elderberry, which grows all over the country, is the berry used by the daffy Brewster sisters in “Arsenic and Old Lace” for their friendly wine which, when spiked with arsenic, accounts for 13 of the 25 corpses which are piled up in the film. This same berry, however, is receiving wide attention from Food Editors as a legitimate food basis for a variety of wholesome desserts and beverages. Tie-in your playdate by sponsoring a local contest for the best Elderberry Recipe. Contestants should submit their sample foods on a specified date at your theatre to a board of judges composed of either local officials or, if preferable, members of your audience. A War Bond prize can be offered to the grand winner with guest seats to runners-up. Arrange for newspaper coverage and be sure to tie in your playdate.
Doily Imprints
The “Old Lace” of the title is easily exploited by purchasing, locally, a simple paper doily and rubber-stamping with a credit for your playdate. Doilies can then
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taurants, drugstores or any other eating places.
Local Legends
25 corpses are buried in the cellar of the Brewster home in Brooklyn, according to “Arsenic and Old Lace.” But many other communities have their own local “Haunted Houses” and mysterious legends. Sponsor a contest for the best legends in your community. For the best legend submitted, you might arrange for newspaper publication of winning legend and photo break of “Haunted House” with War Bond Prize to winner and guest seats to runners-up. Be sure to tie in your playdate. A lobby display for advance or current showing should prove additionally effective.
Street Bally
Arrange for two innocent looking little old ladies to distribute a limited number of small bottles of elderberry wine at busy intersection, with printed label or wrapper, reading: “WARNING! DON'T SHAKE (with laughter) BEFORE seeing “Arsenic and Old Lace.’ Save your laughs for Friday at the Strand!”
= As THE ONLY SANE BREWSTER IN FRANK CAPRA'S "ARSENIC AND OLD LACE” CARY GRANT SPENT TWO MONTHS AT THE STUDIO INA CONTINUAL STATE OF BEWILDERMENT. "THE TOUGHEST JOB OF MY CAREER” HE SAYS, WHEN ASKED HOW IT FELT.
So HE CHAMPIONS
AUNTS AND NEPHEW |. PILE UP 25 CORPSES IN ARSENIC AND OLDLACE” JOSEPHINE HULL ~ AND JEAN ADAIR FINALLY BEAT NEPHEW RAYMOND MASSEY'S SCORE BY ONE, WITH MORE OLD-FASHIONED METHODS.
—s